H E R I TA G E
QUALITY
TRUMPS QUANTITY
H
aving recently handed over the reins to his only son,
Waldan Watch’s
Watch s founder Oscar has brou
ught the past
brought
and future together. For his own part, Oscar
O
Waldan
is as old school as they come. Preaching about the finite qualities that mattered in the business of watches as well as the
timepieces themselves, he would tear apart almost any other brand’s
product as easily as he tore into his tuna sandwich during one of
our casual lunch meetings. During his prime he had influence on
historic brands including Tiffany & Co, Universal Genève, Ebel,
98
WRISTWATCH | 2016
aand ev
even Rolex among others. On the other hand his son Andrew
iss dec
decidedly new school. Currently in his mid 20’s he has melded
th
he ex
the
experiences of working under and with his father, while applyin
ng hi
ing
his own marketing and management style to the Waldan brand.
A
As a child of Oscar, Andrew knows only too well the inhheren
herent qualities his father demanded. Often inflexible, Oscar
aalway
always thought he did it better than the “big” guys. Andrew
Walda
Waldan now benefits from the dual parentage of an occasionally ir
irascible perfectionist father and the digital era. Andrew
has embraced the social and digital outreach he perfected while
working in his prior career as a DJ to now promote the qualities
and extend the reach of the Waldan Watch brand. One look at
the new web-site tells you there is something new in the messaging and a clearly modern energy powering the brand. Adding to
the digital reach, Andrew is also opening a New York show-room
to personally welcome potential clie