WristWatch Magazine #19 | Page 46

cover story Corum’s ADMIRAL’S CUP Legend 42 A three-tiered re-boot—a revived Bubble, the prestige collection Golden Bridge and the empowered flagship Admiral’s Cup, together have restored Corum’s Identity. With the new team as its color guard, Admiral’s Cup is back on course, full steam ahead. “While the Admiral’s Cup race is certainly not active anymore, the event left a lasting impact on the brand and has given its name to one of Corum’s collections,” says Calzadilla. “And with this name comes a responsibility to maintain the heritage of manufacturing unique and exceptional sailing timepieces. We listen to our markets and customers and therefore decided to return the colored flags on dials again.” Admiral’s Cup customers are fiercely loyal and as versatile as the collection itself—active and craving a special watch with “distinctive, daring designs that are unique, limited and dynamic,” he adds. “Watch lovers choose Corum as we stay true to these principles.” Can the actual Admiral’s Cup yacht race follow Corum’s lead to re-invent itself? We’ll see, but there is an effort among sailors to revive the competition. In the meantime, the skippers can again choose from a wide array of refashioned Corum Admiral’s Cup watches to help them while at the helm. 46 Wristwatch | 2016