Doing Good
For the twelfth consecutive year, Officine Panerai is sponsoring the largest international
circuit of regattas reserved for classic yachts:
the Panerai Classic Yachts Challenge 2016.
I spent the afternoon on one of the boats with some of the Sailing Heals guests and you would have been forgiven if you thought
you were on some sort of vacation wind-jammer cruise with a kind,
warm and friendly captain and crew.
It was fascinating to see the interaction with the crew and
the passengers. Everyone engaging in conversation, guests being
encouraged (and sometimes cajoled) to participate in some of the
on-board “chores”.
I will be the first to admit that I am oftentimes loathe to the
extent of waste and expense that gets flushed down the public
relations toilet of vanity with many brands - Oscar party red carpet
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Wristwatch | 2016
shots, a glamorous evening that only VIPs are invited to, airfreighting a press junket to Hawaii for surfing lessons.
And this was SO NOT THAT! This was genuine, heartfelt, and
extremely refreshing to see, and very gratifying to participate in.
One of the things that the luxury industry often forgets is
the importance of getting involved for more than just a “Grip and
Grin”. And for their support of Sailing Heals, Panerai deserves a
HUGE thank you!
For more information on the great work that Sailing Heals is
doing, please visit them at:
http://sailingheals.org