cover story
Corum’s ADMIRAL’S CUP
Legend 42
A three-tiered re-boot—a revived Bubble, the prestige collection Golden Bridge and the empowered flagship Admiral’s Cup,
together have restored Corum’s Identity.
With the new team as its color guard, Admiral’s Cup is back on
course, full steam ahead.
“While the Admiral’s Cup race is certainly not active anymore,
the event left a lasting impact on the brand and has given its name
to one of Corum’s collections,” says Calzadilla. “And with this name
comes a responsibility to maintain the heritage of manufacturing
unique and exceptional sailing timepieces. We listen to our markets
and customers and therefore decided to return the colored flags on
dials again.”
Admiral’s Cup customers are fiercely loyal and as versatile
as the collection itself—active and craving a special watch with
“distinctive, daring designs that are unique, limited and dynamic,” he adds. “Watch lovers choose Corum as we stay true to
these principles.”
Can the actual Admiral’s Cup yacht race follow Corum’s lead
to re-invent itself? We’ll see, but there is an effort among sailors
to revive the competition. In the meantime, the skippers can again
choose from a wide array of refashioned Corum Admiral’s Cup
watches to help them while at the helm.
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Wristwatch | 2016