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BOUTIQUE
GREAT EXPECTATIONS
First launched in 2012, the GREAT Britain international marketing campaign
promotes the very best that Britain has to offer in order to encourage the
world to visit, invest, do business with and study in the British Isles. As a
partner of this ambitious global campaign, Roger Smith has created the
new GREAT Britain watch, designed to celebrate the creativity, innovation
and technology that make Britain GREAT. Like all timepieces that come out
of the Roger Smith studio, the GREAT Britain watch is conceived out of the
Daniels Method, requiring every single timekeeping component to be handmade within the watchmaker’s studio. Thus, fewer than ten pieces are created each year. The handmade and hand-engraved platinum case frames a
sterling silver three-dimensional dial comprising thirty-four individual parts
that depict an off-center Union flag. Visible through the exhibition caseback
is the one-of-a-kind manual-wind movement, featuring a ¾ plate with floral
hand-engraved raised barrel bridge, fitted with the Isle of Man’s Triskellion
symbol and two applied sterling silver cartouches engraved with GREAT
Britain and MMXIII. At the heart of the watch is the new, second generation
Single-Wheel Co-axial escapement, equipped with a radically lightened
escape wheel that benefits the performance of the escapement with a
faster acceleration and less abrupt deceleration.
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WRISTWATCH | 2016