CORUM
Bubble Op Art watches
incorporate patterns that
give an impression of
movement and contradictory perspectives.
Stripped of its
dial, the skeleton
Bubble magnifies
the mechanical
engine within.
But just as Severin Wundermann was always looking for the next thing, Corum has taken social media to a
whole new level with their Customize Your Bubble contest.
Announced prior to BaselWorld, Corum invited anyone to
submit their own design through a special Instagram link allowing people to vote for their favorite. The winners will have the
pleasure of seeing their design come to fruition in the form of a
new Corum Bubble!
What might have seemed a quirky stunt 16 years ago, has
in fact proven to be one of Severin Wundermann’s greatest legacies, living on beyond him and moved forward by Corum. More
than anything else, the Bubble has become the ultimate canvas for
creativity. This is borne out by the latest offerings which embody
a variety of artistic interpretations. The use of the extreme dive
watch inspired crystal continues to provide the perfect magnifying
lens to better display a potentially endless array of original designs,
such as those designed in collaboration with the French artist Dani
Olivier. Any doubt about Corum’s commitment to the Bubble was
swiftly dispelled at BaselWorld this year where Corum curated a
dedicated Bubble Room. It seems that the Bubble is here to stay,
and Severin Wundermann’s crazy idea lives on.
106
WRISTWATCH | 2016