Wrist Wearable Devices Market to Reach $35 billion by 2020 Wrist Wearable Devices Market | Page 21

The major players in this market are xx ., xx , Nike Inc., Pebble Technology Inc. and Basis Science
Inc. The major recent acquisition in this market is that of Basis by Intel. Basis is one of the
leading players in this market and intends to leverage Intel's technological capabilities to
enhance its product portfolio with innovative products. Intel enters into the wrist wearable device
market with this acquisition.
Wrist Wearable device manufacturers have utilized mergers and acquisitions as well as product
launches to augment entry into related markets and enhance core competencies through
additions to product portfolio as well as leveraging capabilities of acquired companies to gain a
foothold in high growth markets. The product launches have played a key role in the growth of the
major players as a whole, as the growing demand for connected wrist wearable devices both in
technological features as well as aesthetic design propels the companies to invest into R&D.
Companies have also focused on R&D and innovation of new products to enter the growing wrist
wearable devices market from related consumer electronics and smartphone markets.