west palm beach magazine
What’s New? - NEW OPENING
Coming Soon to Downtown West Palm Beach
200 S Olive Ave, West Palm Beach, FL 33401
www.simplicityinmind.com
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A
new women’s clothing and accessory boutique is coming
soon in November to downtown West Palm Beach. The
owner, Rachel Calvelli grew up in New York and attended
Parsons New School of Design in Manhattan. The store will be
an expression of the edgy New York vibe mixed with the ease
and effortlessness of South Florida living.
Simplicity in Mind is set to appeal to the creative community
in West Palm Beach, providing an inspiring place to shop.
Rachel believes in supporting other entrepreneurs as well. Most
of the merchandise is handmade by small vendors throughout
the United States.
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wpb magazine
“We want to provide our customers with a unique selection of
merchandise that is made from quality fabrics at a good price
point”. Calvelli said. “With the recent growth in the downtown
area of West Palm Beach, our vision is exactly what the area
needs. We are very excited to be apart of this community”.
Simplicity in Mind will also promote pop up events featuring
local artisans and clothing drives.
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