latest news
New game’s
a monster hit!
An exciting new game being tested
in two clubs is proving to be
a ‘monster’ success.
Mecco, with its chance to win
big and featuring the exclusive
Mecco Monsters characters, is a
ticket-on-demand, 35-number bingo
game played every six minutes.
Customers buy tickets for the next
game from the Costa kiosk and can
win up to £10,000 by marking off
six numbers. The quicker they can
play, the bigger the prizes to be won.
The game is being trialled in Mecca
Leeds Mayfair and Mecca Leicester,
where customers love the Mecco
Monster posters, hanging characters
and giant floor-standing cut-outs
so much they want to take them
home. If the trial is as successful
as everyone expects, Mecco will be
rolled out to more clubs and could
also be on the Mecca network. There
is a rumour that there could be some
fluffy Mecco Monster giveaways, too!
Also proving popular is Carnival
Bingo (below), a new, ‘always
on’ game for MAX and launched
to coincide with the carnival
atmosphere of the World Cup. After
trials at Mecca Hull Clough Road
and Mecca Hull Cecil, it is now in all
clubs. Customers can win up to £100,
but with plans to join clubs together
over the Mecca network to create link
games, those prizes could get bigger.
4 WOW! Issue 35 • August 2014
latest news
A full HOUSE for
our new values
A
new set of core values for
Mecca’s people can be
summed up in a single
word – HOUSE.
The letters represent the five Mecca
People values, each with its own
special icon:
H – Have Fun
O – One Team
U – Unbeatable Experience
S – Share Success
E – Everyone Counts
Launched at the general managers’
conference, the values will now be
rolled out in every club and across
every part of the business so that
team members can really embrace
them and bring them to life.
They are the result of some creative
thinking by the leadership team when
it met to discuss what would best
represent the brand and all that it
ho
am, w
ne Te
e all O nbeatable
r
We a te an U
aving
crea nce, by H ccess
u
rie
Expe Sharing S here
w
d
un an e way and and
F
ng th e’s Views
alo
on
nt.
Every ions Cou
Opin
stands for. The big question was: “If we
want customers to ‘Come and Play at
our House’, what values and behaviours
would they want to see from us?”
As they deliberated and considered,
they soon realised that Mecca was
actually already following these values
and came up with the HOUSE acronym.
Values are important. They are the
foundation and identification of the
brand, creating a common language
Have Fun
for every employee and customer.
The HOUSE values complement
Mecca’s strategic
vision and mission and
provide a consistent
message throughout
the organisation.
To underline how
essential these are, each
member of the leadership
team has signed up to
committing to doing their
utmost to live and deliver
Unbeatable Experience
the HOUSE values.
Swansea triumph in Welsh
five-a-side charity derby
Mecca Swansea’s soccer players
triumphed in a local five-a-side
charity derby with Grosvenor
Casino’s Welsh clubs and raised
£1,650 for Carers Trust.
The round robin tournament
saw the Mecca squad take on
Grosvenor Casino Cardiff in the
final game and winning 2–1. The
event was organised by Glenys
Weaver, Mecca Swansea’s Rank
Cares champion, and £1,000 of the
money that the Mecca team raised
is going to Ty Conway Caring Break
Centre for new tables and chairs.
Pictured with the winner’s trophy
are (l-r standing) Dean Creamer,
Emma Thatcher, Mickey Diamond,
Darren Creamer and David Smith,
(kneeling) Martyn Horton, Jordan
Phelps and Caz Jones as the
team’s gingerbread mascot.
One Team
Fern launches
our lucky undies
Share Success
Everyone Counts
With one in 10 Brits admitting to
owning a set of lucky undies, Mecca
has created its own special
range for men and women.
The range was revealed by
TOWIE’s Fern McCann at the
launch of the special underwear at
Mecca Dagenham, and she loved
them. “I’ve never owned a pair
of lucky undies so I’m thrilled to
finally have a set of my own – I can’t
wait to test them out,” she said.
According to Mecca’s own research,
lucky undies have led to more than a
third of Brits having sex, and almost
a quarter have won money while
wearing their trusted pants. Some
of those who took part in the study
say their undies have proved so lucky
they have held on to them for over
a decade. Black, red and white are
the favourite colours, with red hearts
considered the luckiest pattern.
The Mecca undies were available
at Dagenham and through the Mecca
social media channels, where fans
could try their luck to win a pair. All
money raised went to Carers Trust.
August 2014 • Issue 35 WOW! 5