who truly are crafting the iconic J45 and the acoustic, we’ve got opportunities in the market plans for addressing some of the quality control
J200, the Hummingbird and the Dove, and all for growth all around. challenges that fell short under the previous
of those iconic brands. It just is a guitar that
sounds amazing.
regime?
What we find with some of our Epiphone fans is
that they will just stick with Epiphones forever. [JC] I think that’s part of our attention to our
[WM] Gibson used to have a “Gospel”, which We have true Epiphone fanatics and we’re renewed intentions and attention to quality.
was clearly a nod to worship musicians. going to do more with that. And to your point, We’re spending more time in our factories on
if we can provide easier access, whether it’s quality. I think that what you’ll find is that every
[JC] For us, being such an iconic brand, its through affordability or availability, for Epiphone, guitar that’s still out there in a store there are
aspirational to so many people, so let’s make that’s amazing too. still a lot of guitars out there that were made by
it a little more accessible. We also have our
previous regimes) but we take responsibility for
Epiphone brand which is equally as authentic, [WM] The set neck Epiphone Les Pauls are that. What we do have is a unique thing called
but it’s also more accessible and affordable. really great guitars with a community of players the DPS, it’s a Dealer Product Specialists, and
I think there’s lots to come from telling that who are every bit as passionate about them as these guys are guitar freaks at Gibson. They go
Epiphone story and providing those Epiphone their Gibson counterparts. But if we’re gonna in and they’ll work on guitars if someone says
originals that people loved back in the day. But be honest here, as much as we’ve wanted there’s an issue… they’ll just work it until its
also, there is the inspired by Gibson Epiphone to recommend the Wildkat Royale to youth fixed.
that we can really lean into in the future too. worship teams, the lack of finish work on the
Between brands, and between electric and
frets practically cuts your hands when you We love the constructive feedback, and that
move up and down the neck. What are your I think is the difference, if its constructive
September 2019
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