[WM] Tell me about the amazing battery door, situations they have going on and then they of the common themes was people that use
which allows you to replace the battery on your have a round table discussion. A lot of these batteries. Eric Johnson springs to mind as a
pedal even if you have it Velcro’d to your board. happened. And it was about what do you like person who has pedals on his board that are
and what do you struggle with. still powered by batteries even in the age of the
[Stan] I can claim absolutely no credit for
power supply. One of the things was making it
this at all. We have a really awesome industrial There are these stories like if you go back to easier to do that, so they just came up with that
design group. They are the people that figure Henry Ford’s time, and were to say, “Henry idea completely out of the blue. I really like it.
out mechanically how something should work, Ford, did you ask your customers what they It’s cool and fun, but I had nothing to do with it!
how it should be manufactured, what’s going to wanted?” and he says, “No I didn’t because I like also that there is a low battery indicator in
be reliable and durable. They’re also the people they would have told me they wanted a faster the door, so it tells you when it’s time.
that give it the design language, so they might horse that ate less!” not that they wanted a come up with a color scheme, or a particular car. In the time when oil lamps progressed to [WM] Before we talk about the new pedals,
font against a particular background. Or you’ll electric lamps, people would have told you they I have to say that the Level Set Buffer is the
notice things like the curve in the font matches wanted a smokeless oil lamp or something. smartest design I’ve seen in the past twelve
a curve in a knob or something like that, all of So sometimes those leaps don’t necessarily months. Can you tell us about the impetus
those little subtle details. happen when you ask people what they want. behind this pedal?
They might identify a problem and you might
So, we have this awesome industrial design find a cool way to solve it, but a lot of times [Stan] That’s amazing and thank you so
group headed by James Gifford, and they the vision part of that comes out of observing much, that means an awful lot. That was a
came up with this idea. They did a bunch of something going on and going, “Wait, there’s personal project and a thing from the heart. I
observations where they get together with lots another way to do that”. lived in Nashville for a long time and I got to
and lots of musicians and they have everyone
play with a bunch of singer/songwriters. One
bring in their favorite pedals and their pedal So the ID group gathered a lot of feedback of the things about that particular town, it’s like,
boards. Then they look at all of the different from people about what was going on and one “I need a twelve-string on this song, a Tele on
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