may operate a bit behind the scenes, but they moving pieces and many potential players in
do play an important part in the overall process. the process of designing, procuring, installing
and servicing your church tech system.
Independent Reps
‘Manufacturers’ Representatives’)
even
more
localized
(or
sales
sometimes
and
are
While each project is unique, most projects
an could start off as a chat with an AVL System
support Consultant. If you are 100% sure the project
team, servicing dealers and end users in a is a jumbo-sized new building and the sky is
particular geographical area in service of a few the limit, then you are likely best served seeking
manufacturers and/or distributors. For many out an architectural firm and flowing from there.
AVL system design and procurement projects, Check with your crosstown church leaders and
a local rep firm will be a key resource. They search the AVIXA member directory to see if
will have a good sense for what gear other there are trusted partners in town who have
churches in the area have been happy with, demonstrated success with similar projects.
which products work together well, which
dealers offer stellar support and make the Before you jump too far into any project, make
purchase process run smoothly, etc. Product sure you have a clear goal in mind. Having
demonstrations and training sessions are often detailed requirements up front (or working
coordinated and delivered via independent with a professional to determine what the
reps. Examples of rep firms across the U.S. requirements should be) will make it more likely
would be Audio Geer, HWPco, John B. you succeed. Perhaps Yogi Berra said it best,
Anthony, and Mainline Marketing. HWPco’s “If you don’t know where you are going, you’ll
mission statement sums up the independent end up someplace else.”
rep role nicely: “…being the most trusted and
valuable partner in the industry by helping our Good luck on getting to where you are going on
customers experience technology in context.” your AVL systems project!
WHERE DO I START? Jeff Hawley
a 20-year music industry veteran—equally at ease
behind the console, playing bass guitar, leading
marketing teams or designing award-winning
audio products. He currently heads up the
marketing for Allen & Heath in the US.
It should be clear now that there are many
October 2019
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