specialized services.
MANUFACTURERS, DISTRIBUTORS, INDEPENDENT known in the HOW space. The level of support
REPS you receive from your professional services
Examples of dealers: B&H, CCI Solutions, Full
Compass, Guitar Center, Sweetwater, etc.
team is directly correlated to the support level
Perhaps the most straightforward and easy
of the manufacturers they choose.
to understand professional role in our list is
Examples of contractors / integrators: AVI-SPL, the Manufacturer. In the AVL space, examples Distributors are often a sort of extension of a
Diversified, Ford AV, Solotech, etc. of manufacturers are companies like Allen & manufacturer, providing localized marketing,
Heath, Chauvet, PreSonus, QSC, Roland, logistics and sales support. For example,
Shure, etc. They produce AVL equipment and American Music & Sound (AM&S) is the exclusive
provide basic product information and support. US distributor for Allen & Heath (which is based
In rare cases manufacturers will sell product in the UK). When a US dealer purchases Allen
directly, but most often they sell via a network & Heath product, they are purchasing from
of dealers and/or distributors. It is important to AM&S. Product service and support in the U.S.
ensure all spec’d manufacturers in your AVL for Allen & Heath is provided by AM&S. From a
plan are reputable and at least moderately well- church gear purchase perspective, distributors
Ford AV
170
October 2019
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