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so cool if you had these both in one cabinet, off point. But where I actually landed with it take just a line level signal and spit it back
can you make me one like that custom?” And didn’t have any similarities with any of those. out so you could patch it into a console. So I
that just sounded like a cool idea and I knew It’s actually a completely unique reverb circuit. made that for him, and toward the end of that
we could do it in the size chassis that we were
development I plugged it into a longer three-
working with in the Tall Bird so I said, “Yeah [WM] Your Tall Bird Spring Reverb has an spring tank, and it kind of sounded a lot like a
sure!” We developed it and it came out so well interesting story. You are in engineer as well and plate to me. Enough so that I abandoned my
that we decided to offer it as a product for you were looking for a great studio reverb. Tell plate reverb project and decided to make a
everyone. us about that process. stereo version of what I was hearing with this
guy’s reverb. That was a very fun project to
[WM] What fueled your passion to create a [Chris] I was mixing a couple records that I develop and I’m really proud of how that reverb
stand-alone reverb circuit? just really didn’t want to use any digital reverb came out.
on because I just didn’t really like any of my
[Chris] I just knew I needed another product. plug-ins and didn’t really believe that you could [WM] The Cully Craft Covers. I’ve never asked
That was the second thing I designed for the get a good reverb sound out of a plug-in, which anyone in an interview about covers or cases
company. I knew people were going to be is probably wrong, but that’s just where my but those covers are gorgeous. So tell us about
asking for reverb in the Monarch, and I didn’t head was at. So I started looking into making Kelly your seamstress and how that came
want to put it in the head because I don’t like a real plate reverb to put into the rafters of my together?
reverb to really be hummy. There’s no good garage studio space, because I knew that you way to put reverb in the head without a little could make it. I went so far as to start sourcing [Chris] One of my earliest employees, his wife
bit of hum. I didn’t want to not make any the sheets and welders. used to sew up SWAT team vests for a job. He
compromises at all sonically with the products.
got her to sew up a couple prototypes, and he
So I knew I needed to design a reverb and I Around the same time this person asked me to brought them in and they were beautiful. So I
knew I really liked the old Silvertone and Ampeg make a line level Tall Bird that he could use for started paying her and eventually him as well
style of reverb, so I used those as a jumping mixing. Instead of an instrument level, it would to just make amp covers for us. They realized
October 2018
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