BOOK REVIEW
“YOUTUBE SECRETS” SEAN CANNELL AND BENJI TRAVIS | review by Melissa Doppler
has an area of expertise or passion and the What if you took the idea a step further? Your
dedication to create consistent, quality content. church could create a YouTube channel for
topical content that people regularly search
Enter the Church. Have you ever considered for. Your children’s pastor could post videos
that churches are content machines? Every about raising kids. Or a video about free, fun
week churches create content but often things for kids to do in summer and one of
the only people reached are those actually those things might be VBS at your church.
sitting in church on a weekend. Perhaps the Your family pastor could create content about
congregation might watch via live stream or marriage, divorce, grief, raising teenagers. The
access a sermon through a video archive on list is pretty endless!
the church website. Mega-churches may reach
people beyond their congregation – but they YouTube Secrets outlines ways to leverage
probably are still reaching mostly believers. social media (which most churches are
already pretty good at), collaborate with other
In
a
post-Christian,
post-modern
world,
influencers (think other churches, pastors,
churches are struggling with getting people para-church
through their door on a Sunday. Yet each day practical work flows and strategies to become
people are seeking answers to the serious life a YouTube influencer. They touch on teamwork
organizations)
and
suggest
questions - questions that we have the answer and how to successfully delegate aspects of
Video marketing strategist Sean Cannell has to. What better way to reach those people than content creating and management to others.
helped clients generate over $5 million in where they already are (YouTube, Instagram, Many church creative and worship teams
revenue. Benji Travis has garnered more than Twitter, Facebook or their social media of are made up of volunteers with day jobs as
1 billion videos views on YouTube channels he’s choice)? The Church has an opportunity to graphic designers, marketers, social media
helped to start and grow. Together, their video keep in step with popular culture and leverage professionals,
influencers platform was included on Forbes the tools and platforms which the business, youth groups are full of kids who are making
“Top 20 Must-Watch YouTube Channels” list, entertainment and lifestyle sectors have already videos regularly and would jump at a chance at
alongside Tony Robbins and Gary Vaynerchuk. figured out. an internship to give them skills and experience
www.tubesecretsbook.com
and
videographers.
Church
they could take with them into college and
Sean and Benji tell us that YouTube is the
beyond.
“What has a book on YouTube Secrets got to second biggest search engine after Google. do with worship and the church?” you might Now extrapolate that thought and pair it with So now you’re inspired, what’s next? Get a
ask. That’s a legitimate question, and I asked the idea that your church is a content machine. copy of YouTube Secrets and let God whisper
it myself. And I think I’ve got a pretty good What if your current message series was creative ideas that can help you and your
answer — if you’ll bear with me. retitled with a search phrase rather than a cool, church make Him famous and have an eternal
catchy title which only makes sense to your Kingdom impact.
YouTube Secrets is a practical, strategic guide congregation? Rather than naming a message
to mastering YouTube and creating a viable about overcoming life difficulties through faith in
business doing it. Sean Cannell and Benji Travis God “Overcoming Giants”, try naming it “Why
draw from many years of success and wisdom do bad things happen to good people?”. That’s
as YouTube influencers. They distill their a title that someone struggling with life and
knowledge into tips and tactics that are easy seeing answers might Google.
to follow. Of course, it’s assumed the reader
42
Melissa Doppler
Graduate of Hillsong College, worshiper, avid
reader, leadership junkie, and writer with a passion
to help others discover their God-given purpose.
Check out her blog.
MelissaDoppler.com
November 2019
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