Worship Musician November 2019 | Page 3

SOUND CHECK MARKETING AND YOUR CHURCH? Back in the 1990’s I had a staff position at a weekend night over the summer. This was a large non-denominational church as their very good evangelistic tool for our entire region. marketing and promotion guy. This was a We saw scores of people accepting Jesus This is our first issue of [WM] with changing our pretty progressive move at the time. Some of as their Savior each weekend. I booked the tech section name to [CPM] Church Production the larger churches were taking this approach television commercials, radio ads, billboards + Marketing, as often times the live streaming and my pastor saw my role as one that would along the highways, signs on buses and even elements fall into the tech team’s hands. utilize my unique skill set. tourist postcards at rest stops and on the many Knowing the basics of good marketing is crucial ferry boats in the Great Northwest. It was a big for many different roles on your church staff. This was back before the days of YouTube job, but a rewarding one. I also planned the We want to provide great teaching for you and and Facebook mind you. I negotiated a TV merchandise that was sold in the booths there your church when it comes to this marketing Broadcast deal to air a weekly 30-minute on-site and published the play’s program. aspect and to kick it off, we have one terrific sermon program on a local television station. I page, YouTube page, and on their web site. speaker on the subject – Sean Cannell. was the in-house concert promoter and booked All of this to say, I do have some experience in several Christian artist tours in our building (a marketing when it comes to churches. But now Please read his interview in [CPM] and see even 2,000 seat auditorium with an average P.A. the whole system has changed. With smart more good reasons to get your church, both system :). I helped ghost write Pastor’s book phones and social media in play – marketing dialed-in and reaching out in this tech savvy from his sermon notes and then arranged a your church is more important than ever. With world we all live in. distribution deal with a well-known Christian live streaming of your services you can reach publisher. far more people than your building can even Lord Bless Ya! hold. My church now in Puyallup, WA is about I was the marketing manager for an outdoor 500 folks in size, but consistently has around Passion Play that attracted big crowds every 2,000 viewers via Livestream on their Facebook Bruce & Judy The Cast The Details Publisher + Editor: Bruce Adolph Vice President: Judy Adolph [email protected] [email protected] Editorial + Ad Director: Doug Doppler [email protected] Associate Editor: Michael Hodge [email protected] Social Media Director: Lance Seymour [email protected] Transcription Editor: Shelley Cush Ad Sales Manager: Andrew Adolph Ad Acct Exec: Steve Sattler [email protected] Higher Ed Acct Exec: Alex MacDougall [email protected] Production Manager: Mike Adolph Layout + Design: Matt Kees Customer Experience: Brian Felix [email protected] [email protected] [email protected] WorshipMusician.com ©2019 Worship Musician published by Adolph Agency, Inc. November 2019 Subscribe for Free... AAI Office: 253-445-1973 3