the street or what’s happening on Instagram. knowing your own race, knowing who you’re maybe I should say retention. The biggest way
If you find that’s leading you to critical, negative called to, and then yes, please go to the next to measure real impact would be retention.
thoughts, then turn it off. Stop following people and final level, which is mastering the platforms. So, you got 3,000 views on a Facebook post,
for a season, until you feel like the Lord has Here’s a huge piece of advice for a lead pastor, which was really only 300 people, and that’s
you do it again. We need to be running our none of this stuff has to actually be done by not bad but that’s really the number we should
own race. I thought we had people to reach in you. Like new wine needs a skin, all you have be talking about.
our city, so why are we worried about what’s to do is create a wine skin. Cast a vision that happening in somebody else’s life? is not cynical or sarcastic towards the next I used to run our online campus, and we were
generation and these new platforms, but that viewed by eighty-six countries around the world.
Number one, don’t compare when it comes is empowering, that resources, that equips, True, but that one hit from Bolivia who came
to views, likes, and metrics. If you’re making that inspires, and that pushes younger leaders. on for one minute, I don’t know if that person
any impact at all you should thank God for it You don’t have to personally buy into social is really being discipled by us. So, there are
and be thankful that you have 500 Facebook media, you don’t have to necessarily even use always the numbers under the numbers. That
likes. You don’t need 5,000. And because of it, although I do think you should, there is that isn’t to put down the impact because we were
the algorithm you’re reaching like twenty-five evolution. But you just need to have a wine skin getting hits from around the world. We would
people, but that is amazing because those are for it to empower the other leaders to use it. just study it out on Google Analytics, maybe
twenty-five humans. Our age is obsessed with
likes.
our campus is a few hundred people, maybe
And then finally, the biggest form of engagement less than a hundred that are engaged start to
is comments. Likes are amazing, and kind of finish, and are really a part of the community.
The second thing is, when it does come to actual engagement. Views and impressions It’s good to also think about the wider circle on
engagement, I think we pay a little too much are almost worthless in a way, it’s when there’s the fringes, but I’m most interested in actual
attention to the vanity metrics, even me. So yeah, an actual comment. That’s not totally true, comments. I’m also interested in shares, that’s
our Facebook post got 3,000 views, but no, it
didn’t. Yeah, it got three thousand impressions,
but I know reach is just impressions. It got three
thousand three second views, and that’s not
impact at all, you want the consumption. Some
of my videos have 2,000,000 views, but what
most people don’t realize is that the audience
retention on most videos is a pretty steep
decline right off the bat. I’m learning that only
five to ten percent of a 1,000 people view the
whole video. It’s still good, and I’m thankful for
everyone who watched just a snippet.
There is also brand awareness, you did get
an impression and that’s important. You want
people to be seeing and hearing you multiple
times, even if they don’t consume the whole
video. But it’s really just about impact and focus
on that ten percent. It’s almost like whittling
down the crowd. Jesus whittled down the
crowds. He wasn’t trying to build and make a
church at first. He was about impact because
He was pouring into some key leaders who He
knew could carry the thing on to two billion plus
believers today.
What am I talking about? Self-awareness,
November 2019
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