At [WM] we are missional about finding new and communicating on a mic. Jeff Morris, the
and innovative ways to serve the church. In Youth Pastor, taught me about a big mistake
addition to featuring insightful interviews with churches make if they have to set up and put
key worship artists, we know that having a down chairs. Don’t put up three hundred chairs
smart digital strategy is vital in today’s world. when only fifty-two people are coming to the
This is why we’re so excited to feature Sean service. If only fifty-two people are coming, and
Cannell as the first ‘cover story’ for our Church
you should be able to predict that, then you
Production + Marketing section. Church Marketing with YouTube (10 Tips) Of all the influencers to follow in the YouTube, created for THiNK International like the “Church them down. That is a niche distinction between
social media, and digital marketing space, Marketing with YouTube (10 Tips)” video, one people who understand the energy of a room
Sean Cannell is my suggested starting place can see the ‘God dots’ connecting where you and people who don’t. I’m so grateful for all of
for a number of reasons. First and foremost, came from and where you are today with THiNK that mentorship, and that kind of carried over
he’s a full-on believer. He got his start in the Media and over 900,000 subscribers. Can you into video.
local church and his servant’s heart is key to walk us through that journey, including some of why Forbes listed one of his YouTube channels the key moments and insights?
should probably put fifty chairs down. If more
people come, roll out more chairs and put
I got into video at church in 2003. I’m all self-
among the “Top 20 Channels That Will Change
taught as there wasn’t really anybody there to
Your Business”. Like you and your church, [Sean Cannell] I love getting to have this teach me. A disciple is a learner, so I became
[WM] is in the ‘people business’, which is why conversation because it goes back to my a learner, not only studying the Bible, but I
Sean’s background and heart are both assuring foundation. Not only Jesus Christ, my personal became a learner in video. I called friends at
and refreshing. Lord and Savior, but also just a really radical other churches to learn how they were doing
encounter with His grace and His love at things. The next big “Aha!” in that journey was
We think of our magazine as a ministry and Turning Point Church in Marysville, Washington. when I saw that YouTube was a mission field.
over the past several months I was tasked with To the credit of my mentors and leaders in It was actually a realization years later. Benji
revamping our digital strategy. Not only did we that era, I was taught to fix it if it’s not right. Travis, my friend and co-author of “YouTube
want to connect with people we weren’t yet I was also taught about energy, atmosphere, Secrets” and his wife Judy Travis are vloggers.
reaching, but also do a better job of serving the
ones we already do. We’ve been on the exact
same journey that just about every church is
already on. Part of my job is to share the insights
and best practices of what we’re learning so
you, your teams, and your church can benefit
from them. To that end, I’ve been studying with
Sean for the past several months, including
attending his Grow with Video Live conference
in Las Vegas and have to say that I’m totally
blown away by the depth and applicability to
ministry of what I’ve learned. True to form, in
this interview Sean delves into the what and the
why of what churches should be doing to better
reach and serve their communities!
[WM] After receiving a certificate in Bible
and Christian studies at Prairie Bible College
in central Alberta, Canada you were the Video
Production Director at a small church in the
Washington area, prior to serving as the Director
of Communications at Benny Perez’s Church
from 2011 to 2013. In looking at videos you
November 2019
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