Worship Musician May 2020 | Page 159

So, we moved to the rectangular badge, which go on the back of a t-shirt with a bunch of [Derek] A couple of basic things. Number just incorporates a simple serif font inside a other sponsors. The problem with branding one, I would look at where you are going to use rectangular outline box. We honestly saw our guidelines is often they can be restrictive about the logo. Are you just going to do a building sales on the same products more than triple what colors they can be printed in, so if that sign? Are you going to do t-shirt? Are you going within a span of about two to three months. I shirt is being printed with just a white or black to do embroidered jackets for volunteer staff? have to think that it had a lot to do with the print on a background it might not be allowed Are you going to be using it just for web media, branding, and the reason why is we would under the branding guidelines. Also, how close or are you going to be using it on vehicle wraps continually get people coming up to us at in proximity another logo is, or other design and things like that? Make sure that whatever shows telling us they love the new look and are elements are, to that can also be a problem. you design can be used across all of those really excited that we moved this way. So, it’s For example, with Revv, we often take textured mediums. So maybe consult with a printer or seemed to work really well for us. backgrounds and then knock a white logo out somebody first and say, “Hey, we’re looking of a darker textured background. Under a lot at doing this style of logo, will it work?” For [WM] I noticed that the logo on your pedals do of branding guidelines that would constitute example, if you have a photograph as part of not incorporate the box, the branding guideline there being other design elements touching the your logo it’s going to be near impossible to police at your average company would have branding, which wouldn’t be allowed, and that’s replicate with a lot of different print styles, so I lost their minds. What are some of the benefits where I have a bit of a love / hate relationship would be careful about things like that. and disadvantages of branding guidelines? with them. The other thing that I would really encourage [Derek] I have a sort of love / hate relationship [WM] I have to admit that I was shocked you to look at is, will it age well? We want with branding guidelines. Before Revv I was when I found out what the inspiration for your something that’s going to look timeless and actively involved in the screen and digital name actually was. At the risk of embarrassing classic, you don’t want it to look like it was print company that I own, and we would get myself, how many people get it versus those designed in the 70’s or the 80’s. I would really branding guidelines from corporate customers who don’t? just think about the practicality of where it’s all a lot of the time. Where it can be really going to be used, and first and foremost, does awesome is, you don’t have to ask what the [Derek] Because we’ve come up in the metal it communicate what you’re trying to get across CMYK color makeup is, you don’t have to ask community more than in, say, the worship as a brand and as your church? about Pantone colors, you get a proper vector market, there aren’t a lot of people who have file almost all of the time, so you’re guaranteed realized that Revv is actually named after The last thing I would add is, hire a designer. that whatever you need to replicate you can Revelation 5. Dan, who is our president and our You can find a lot of different sources online easily replicate. lead designer, originally named the company that would easily help you with logo design and before I had started with him, based off of that would only cost you a couple hundred bucks. The disadvantage to branding guidelines, in my Bible verse. So, there aren’t a lot of people that It’s great to get advice from people that already opinion, is that it doesn’t leave a lot of flexibility get it at all. do this for a living. your church is working on doing a community [WM] What advice do you have for churches [WM] Thanks again Derek for joining us. event where they’re going to be a community in terms of taking an honest look at their logo? for use of the logo. What I mean by that is, say sponsor, and the church’s logo is going to [Derek] Thanks! May 2020 Subscribe for Free... 159