what is now the norm in music business. The is our new game. You have to play the game. Publishing. It was a gutsy move. Do you think
notion that our music incomes would be derived It doesn’t mean that what you are writing isn’t having an academic background at Abilene
from many multiple revenue streams and not real or authentic to you. It means you have to Christian University helped you in your mature
simply a couple, could not have been more be happy with two streams, or read the writing decision-making during this time? What can
spot on. What do you advise entrepreneurial on the wall saying you are not connecting with you tell us about this?
songwriters and musicians about what has people. It may be the music. It may be the come to pass over the last 15 years? lyrics, or just the way you tried to put it out [Michael] I tell you what Abilene Christian did
there. What are you doing on social media? You for me was teach me how to deal with people
[Michael] I probably meet with artists at least need to be posting. Social media and YouTube and build a network, which is still important.
once a week to have this very conversation. A are the biggest discovery options. People are Those artists that come in here to meet with me,
part of it is at our age. You just have to embrace going to go there to see what you look like. I’m I’m telling them to build a network. Mark Maxwell
the world we are in, you cannot and go back more about just embracing it. My kids and all wrote a book recently about Networking Kills.
and say, “I’m waiting for a label to find me”. It’s these kids are just listening on earbuds. I grew Do not network. His point is you have to learn
time to make music. Post a song, or post two up in a time where I had these huge Boston to serve people. It’s not about building your own
songs. If you get a reaction be realistic with the Acoustic speakers where there was a quality of network. It’s about building up friendships that
reaction. If people are passing it along and they sound. That was hard for me to give up, the you can serve. Take that little piece of it. Abilene
are loving it then just go, “Okay, I hit something”. sonic beauty of it all. taught me how to do that. Not because of my
If nobody is reacting to it, and it’s up on
education. Not because I went to every class.
Spotify and you have two streams happening, [WM] I’ve always admired you for breaking Not because I have a degree. It helped me to
understand that nobody likes your music. No away from a label (Word Records) at such mature in my early twenties and learn how to
matter how much you love it, nobody else a young age (Mike laughs), and along with connect with people and how to serve people.
does. You have to learn to embrace that this Dan (Harrell), forming Reunion Records and I think if you are going to do anything in this
44 March 2020
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