CCLI LAUNCHES SONGSELECT LYRIC VIDEOS
By Bruce Adolph
Bruce Adolph interviews Jay Sudarma, the Global Director of Marketing at CCLI.
[ Bruce Adolph ] Alright Jay, let’ s kick things off simple. For someone who’ s never used them before, what exactly are SongSelect Lyric Videos?
[ Jay Sudarma ] Yeah, so lyric videos are basically the song lyrics on screen, timed to the music so people can easily follow along and sing, and they’ re a great backup when you don’ t have a live band or musicians available.
[ WM ] How did CCLI land on the idea of creating these for churches?
[ Jay ] Well, through surveys and feedback, we learned that a lot of churches were really looking for customizable, legal lyric videos. With that in mind, it was clear to us that this would be a resource that would serve the global Church as a whole.
[ WM ] Makes sense. But it begs the question,“ Why not just grab a lyric video off YouTube?”
[ Jay ]( laughs) Yeah, we get that question a lot. The thing is that most YouTube lyric videos aren’ t actually designed for congregations. They’ re not always in singable keys, they’ ve got long instrumental breaks, or they’ re just not legal to use in a church setting. SongSelect Lyric Videos fix all that. They’ re fully licensed, ad- free, in keys that work for most congregations- and you can even customize them if you want.
[ WM ] Okay, that’ s pretty compelling. Now, if my church signs up, do we also need a CCLI Copyright License to use these?
[ Jay ] Not for using the lyric videos themselves. Your subscription already covers that. The only time you’ d need a Copyright License is if you’ re showing or printing lyrics outside of the lyric videos themselves.
[ WM ] That clears it up. Now, how many songs are available right now, and will more be added?
[ Jay ] As of now, over 800 videos, and we’ re
32 October 2025 Subscribe for Free...