about ministry. We’re going to continue to
offer
patches
because
we’re
passionate
about people not having terrible guitar tone.
We’re passionate about people being able to
play more than two chords. We’re passionate
about music theory and all of these things so
we’re going to continue to do them no matter
what. The numbers will fluctuate. They’ll go
up and they’ll go down, but we don’t do it for
the numbers. We do it because we have a
passion and a vision, and we can control those
things. Brad can control whether or not he
makes a patch this week. Brian can control if
he makes an acoustic play through video. So
if we focus on the things we can control, then
the social media will just be more of a source
of entertainment to see how many followers
you have. I think people put so much of their
personal worth into how much feedback other
people are giving them and it’s not healthy.
[Bradford] I forget where I heard this, I think
it was a friend, but he said churches try to
drive people to show up and they try to drive
people to Facebook to watch live streams. A
lot of Millennials are not using those platforms,
for whatever reason Instagram tends to be
favorited. I have a little sister who is sixteen, so
like Generation Z or something like that, and
most of those kids don’t care about Facebook,
they’re all over Instagram. If you’re trying to
draw a certain group of people you need to
find out what they do with their lives and that’s
where you should do it. Millennials love coffee,
but they want a cup of coffee that’s going to
cost seven dollars and they know that it was
created in Ethiopia and it was sundried, and
they want to know all of these details, they churches where they meet in a warehouse for me, I don’t feel like I do things that aren’t
don’t want Starbucks. and do acoustic worship, and that’s what who I am. But I also know that you need to
they love. I think sometimes we focus on big practice. And, you need to do things to make it
Churches often don’t want to spend money production things, and that is a draw for people the best it can be, because the second it’s not
on social media, and it’s like, well, you just re- and they’re very passionate about that, but we is when people will notice. They don’t care so
carpeted the whole worship center and it cost know there are people who don’t care about it much if it’s good as they do if it’s not.
ten-grand and nobody looks at the carpet. at all. They actually could be turned off by it. So, If you want to reach a certain age group or authenticity for them is a different kind of thing, [Brian] Millennials desire to be a part of
people group, wanting authenticity like we talk like, “We just want to be real, we don’t want to something that is making a difference, and
about, Millennials want a completely different make it look like we practiced this twenty times. something bigger than themselves!
type of authenticity. I see a lot of people I We want it to be good but we don’t want it to know within my age range going to smaller look overproduced either”. It’s a weird balance
90
June 2019
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