enough that they have a full line. Does Yamaha but it doesn’t just apply to Dante. I teach from times, and he is very much of the same mindset.
make a fill-in-the-blank? Yes, sure. So, we were the perspective of your home network, so you He said that people in the field need to feel like
able to do a lot that other companies couldn’t. understand Dante. When you go home you’re they can call a manufacturer and ask them a
I mean, Harmon is a huge company, but do going to look at this stuff in a whole new light, question and not feel like they’re going to get
they make a drum kit, right? So what Yamaha you’re going to say, “Oh my gosh, I understand a sales pitch, they’re going to get a solution.
usually did is what we’re doing here, we would what a subnet mask is, I thought it was just a When I was at Yamaha if our product wouldn’t
partner with a microphone company and that password. Of course, it’s 2552552550, why solve the problem, we would tell them about
usually filled us out. would it be anything else?” the product that would. There’s no point in
giving you a product of mine that isn’t going to
One of the challenges is that no matter which So, we’re in that mode of teaching life skills, and make you happy, that doesn’t build my brand.
manufacturer it is, they’re going to teach you we’ve certainly met people within the industry There will be plenty of opportunity for you to
how to run sound or how to ‘fill-in-the-blank’ who are like-minded. If I teach you about my buy my product later. I think as you go around
on their equipment. We’re uniquely positioned product, and maybe you didn’t really need that the industry you will find the people who have
because we’re not brand specific. You don’t product, it bored you and you were resentful. If that mentality and who will help you.
buy Audinate’s products, you buy somebody’s I teach you a life lesson, and it just happened product with our product in it. I think that most to be on my product, that’s something you People need to feel like they can call a
people here understand that we are teaching can use for life and you’ll thank me for it and manufacturer and get an honest answer, and
life lessons when we are teaching networking. remember it. That’s a different reaction for there are people in the industry you’ll find who
What you learn about Dante when we’re people to have, and that builds trust. will do it. There are people who will jam some
teaching is IP address, MS, Gateway, all of
product they have into that conversation but
this stuff and explaining what that is. We will I’ve only talked to Erik Beyer from Sennheiser there are others who will tell you what you need
do that when we get to the networking section, (another presenter at the boot camp) a couple to know. And like I said, relationships get built
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June 2019
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