Worship Musician January 2019 | Page 99

started with an electric American Professional Tele neck and modified it for this guitar. The woods were changed to mahogany with a streaked ebony fretboard, and we changed the fretboard radius to 12” to help both electric and acoustic players feel at home. Specs and dimensions are subjective, but a great feel is a great feel – and we knew as soon as we strung- up the first prototype we had the neck just right. [WM] One of the topics that keeps coming in the conversations with people like yourself and Max Gutnik, is that Fender is aware that the people who will shape the sound of where Brian Swerdfeger the guitar goes next may not know that Eric Clapton was the guitar player in Cream. That’s exciting and a bit scary at the same time. How do you approach balancing the ‘tried and true’ with the ‘all things new’ to find the sweet spot for the marketplace? [Brian] I’m a firm believer in the power of inspiration. If that comes from ‘tried and true’ that’s great. But in my world, more often than not, it comes from ‘all things new’. We believe if we can inspire players to play more guitar, then we’re doing our part of the equation. More players, playing more music for themselves and others is an amazing thing. Music styles and genres are blurring more than ever, and our hope was to create an instrument to not only please the current generations of players, but to fuel the next. Acoustic guitars have a lot of qualities that draw artists in - but sometimes artists are stuck playing just one guitar per song. They can’t do multiple instrument changes on stage or have back-up guitarists play different guitars/ parts throughout a song. The Fender American Acoustasonic Telecaster (yes, it’s an acoustic AND an electric guitar) changes all of that, by allowing artists to change the tonal qualities of their guitar mid-song.  It offers multiple guitar voices in one. [WM] If there was ever a guitar that looked like it was designed with the House of Worship in mind, this would probably be it. What do you think Worship musicians will love most about these guitars? January 2019 Subscribe for Free... 99