MARKETING
WHAT MAKES A LOGO GREAT? | Doug Doppler
Be it Hillsong and Bethel or Coke and Pepsi, age where Hollywood and CNN are pushing an A great logo not only helps us look attractive
a logo creates a visual identity that speaks anti-church agenda that is increasingly gaining at first glance to church shoppers, it makes us
to people via a simple image. In that light, ground. While this isn’t surprising, more than look relevant to the unchurched as well. With
it becomes really easy to understand the ever, it is vital for churches to demonstrate that this in mind we wanted to share a few thoughts
tremendous value a great logo has when it they are just as relevant today as when our on what we think makes a logo great, as well
comes to connecting someone outside of our parents were growing up. We’re talking about as some insights from a pastor who did a logo
world feeling like they are a part of our world. As souls, and we’re talking about the bride of refresh after thirteen years. Please, please,
the church, we’re on a mission of evangelism, Christ, which is one of the reasons these articles please share this article with your executive
discipleship, and transformation. We live in an matter so much to us here at the magazine. and creative teams as this is a conversation we
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February 2020
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