was very confusing and not easy to understand
why there were so many different offerings that
we had, and how to educate not only ourselves
internally, but ultimately the end consumer.
And figuring out how do we draw them to our
product, which was ultimately to offer them
only the best strings. And that is the Authentic
Acoustic lineup, which there are three versions
of. The Blue is the Authentic Acoustic SP string,
the Green is the Authentic Acoustic Marquee
Silk, and the Red is the Authentic Acoustic
Lifespan 2.0.
With the Blue really what we’ve done is we’ve
taken that high-tensile core wire and we’ve tin
plated all six strings. Why would we do that
from our traditional brass flash? Tin plating has
that added corrosion resistance, and for us
what you don’t see really truly matters.
Some other competitors may only tin plate the
plain strings, but we’ve taken a step forward
and we’ve done the entire set. So, you have
your bass string, if you look at it this way it’s
very easy to learn our product offering now.
All of the packaging is a nice light grey in color
and each of the symbols in the middle will
determine whether it’s in the SP line because
its blue, green for the Marquee Silk, red for the
Lifespan 2.0.
What we’ve done with our SKU’s for example,
it’s MA140, which is blue, and that’s your
standard string. You could get that same string
in the Marquee Silk and the SKU will now be
MA140S, and the S is for Silk. If you take that
another step forward and get the Lifespan 2.0
treated product offering the SKU would be
MA140T, and the T is for Treated.
So once you learn that basic SKU for the SP
offering for the Authentic Acoustic it’s very
simple if you want that same exact string, and
all we’ve done is we’ve silk wrapped the end
of it for the vintage instruments to help with
that wear and tare on the bridge plate and the
bridge itself. Then if you want it in a long life it’s
a MA140T.
Hopefully that helps with becoming more differences are. One of the things we’ve done
consumer-centric. The folks know they play this as well is we have put three key features on the
current string in a particular pack, what we’ve back of each of those products. Before we had
done is we’ve used that same exact string a lot of information on our string packs, but it
under these three product categories, it’s all wasn’t driving home those key features, which
under the Authentic Acoustic umbrella but now can be used for internal conversation, it can be
it’s just simple when you see it. used to educate dealers and distributors, and
finally the end user.
If you go online or into a Guitar Center or
Sam Ash you can very simply see what the
December 2018
[WM] Each of the three new string sets come
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