Worship Musician Church Video + Streaming Handbook | Page 17

CHURCH VIDEO + STREAMING HANDBOOK
CREATING GREAT VIDEO CONTENT | Doug Doppler
One of the many unanticipated impacts of WE ARE CONTENT CREATORS NOW Paul Davids is a guitar gear demonstrator whose
the Coronavirus tragedy is probability that the Like it or not, most of us are no longer able to videos are visually stunning.
church just became the world’s most prolific get away with just using a video camera at the online video content creator. Without making back of the room. For some this is terrifying, Rhett Shull shoots many of his videos in a tiny
light of the tragedy that got us here, this is a for others this presents a unique opportunity to basement room and thanks to some very clever
watershed moment in which we have the onboard some of the amazing things content lighting and camera work he has deservedly
opportunity to raise the production bar in a creators are doing on YouTube. taken YouTube by storm. Excellent Vlogger
as well.
number of key areas. With that in mind we
wanted to augment the outstanding content WHO TO WATCH from our partners with what we believe are There are some incredibly talented people JHS Pedals Josh Scott’s videos look great, but
some great best practices around video and on YouTube. Some are believers, and some his following has a lot to do with his expertise
streaming. aren’t, which means that you may hear some around gear. Lots of lessons to be learned
coarse language here and there. With that out watching how he does what he does.
YOU DON’T HAVE TO STREAM… YET of the way, the following people are the video While there is a lot to be said about connecting influencers that we’ve been watching and LIGHTS AND SOUND
live with your congregation by streaming your learning from. What they’re doing with video is A great video is like a great song, everything
service, there are other ways to achieve many truly art and the vast majority of these people is working in harmony. The above content
of the benefits without the liabilities. While have built their audience by showing them how creators will give you some great ideas about
it’s clear that streaming is going to be more they do what they do. If you love great looking how to frame and light your shots. They also
important than ever, having a strategy that online video, these are the people to watch don’t miss the fact that people expect great
includes proper testing is key to doing it well. and learn from. One of the key things all these sound, so don’t leave them hanging.
While people may not be ‘church shopping’ in folks do is leverage the show notes below their this season, more and more people are doing it videos for links. In these notes you’ll also find THE WORSHIP TEAMS + DEVELOPMENT SHOW
online. Technology can be your best friend or a links for the gear they use, key to the look of [WM] has also jumped into the content
formidable enemy when used poorly. their outstanding videos. creation world. I co-host the Worship Teams
+ Leadership show with Chris Griffin from
Many churches are opting to pre-record their Churchfront with Jake Gosselin is a great resource Church of the Highlands, and in producing
services to make sure they get the best results for churches. He knows how to shoot and his our first episode ‘Surviving and Thriving in the
possible in this season. My church has opted to content is spot on – especially now. Coronavirus Ear and Beyond’, we learned a
leverage YouTube’s premiere function to have
lot. In addition to watching the above content
our pre-recorded video go live at the time of our Pro Church Tools with Brady Shearer is another creators we came up with two very important
first service with the added benefit of YouTube’s excellent resource for churches, with a keen takeaways. By watching your videos with the
chat function for premieres. This allows people focus on social media. sound off, and listening without watching, you’ll
to engage in real time and you can post links for
quickly learn where you’re falling short.
giving in the chat and in the video description. Think Media’s Sean Cannell and Heather Torres are
Once the premiere is over the video can live on the folks that I’ve been studying with for the
YouTube along with the giving link. past year. With 1M subs, their insights on gear
and video marketing are second to none. And
That said, streaming is a very exciting medium
Sean came up shooting video in church.
and has the added benefit of being live in the
moment and that is powerful. There are a Peter McKinnon has 4M subscribers for good
number of great resources in this handbook if reasons – his work and know-how is nothing
you’re new to this, so I’ll move on to one of the short of amazing.
most important things we all need to be mindful
of…
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