Worship Musician Church Video + Streaming Handbook | Page 11
CHURCH VIDEO + STREAMING HANDBOOK
NOW WHAT? STREAMING TIPS FOR YOUR ONLINE SERVICE | Chris Griffin
So, you’re a few weeks into the new normal payment? Company’s like Amazon, who deal sound good. I am not the most tech-minded
of “Online Church,” How’s it going? Most solely in online transactions, have spent millions guy, but it is amazing how much you can learn
churches I have spoken with have figured out of dollars asking these types of questions. Look on YouTube. The last few weeks have been
that Facebook Live and YouTube Streaming are at your current system and ask yourself, does spent diving into how a decent camera and
the quickest and easiest way to connect with our current online tithe process create a sense the right lighting techniques can do wonders
their congregations online. of safety, ease of transaction, and multiple use for your online experience. YouTube influencers
platform, to create a repeat comfort with your like Peter McKinnon have set the bar on how to
create amazing online communication.
I’m
leading congregation. Check out some large church’s your congregation to a central spot of
assuming
you
are
already
online websites. Chances are you will come communication. I’ve seen church websites away with some good ideas. Maybe even go From the worship side of things, if you don’t
with simple messaging linking to social media through their online giving process and ask have the capability to make a full band sound
and times of streaming. Some churches are yourself how it compares to yours. amazing online, I would recommend pairing
streaming live, some are pre-recording, and
down to just a few members of your worship
streaming the recording. Some churches are So back to the actual stream or recording team. Acoustic guitar, piano, and a few great
having one Sunday streaming time, while some of your service. When you watch it back are singers can make a really good sounding online
multi-service churches are keeping their Sunday you happy with the quality, or do you feel like experience. Even if all you have is an iPhone, try
service schedule, and streaming each service the experience could greatly improve? Maybe one of the amazing mics available for iPhone,
live or pre-recorded, and then making the best you just want the stream to work when it’s and experiment with different room placements.
service or pre-recorded service available the supposed to! I heard a story today of a larger Pro-Tip, make sure you have a CCLI Streaming
rest of the day or week. In addition, I’ve seen 2000k member church in the area. They License before posting worship songs online.
many churches record “Service Bumpers” directed their congregation to Facebook live at Also, Multitracks can do wonders for upping
or commercials creating awareness about a set time. The young staff member in charge the online quality.
the move to online and sharing the pertinent of the streaming process forgo the “service information, ie: when and where the services before the service” testing during the week. A Final thoughts: online is the new church for the
will take place. Many of these commercials glitch of some description happened and all time being. Even if you are just starting out, with
are “Boosted” via Facebook or other social the congregants that “tuned in” were unable a little intentionality you can present a quality
platforms to make sure the social media to connect. Half an hour later a four- line copy online Sunday experience! Isn’t that what we
algorithms push out the messaging to as many and paste link was posted on the church’s are about? Using the tools God has given us to
users as possible. socials. This to me is a nightmare scenario. draw people to His Church?
Think of all the intentionality you have put into
In
addition,
I
have
also
seen
several the welcoming atmosphere of your church on a
commercials, usually no more than 30 seconds typical Sunday. In a physical sense these may
in length, that create awareness of the need for include; a parking team, greeters at the door,
continued tithing. Last night I came across one clean restrooms, free coffee, clear directions to
that used a 10-year-old member of the church’s rooms and locations, and a safe environment.
children’s ministry to explain the impact the Now, all that intentionality needs to be quickly
church’s giving was making in the community. transitioned to the online experience. The new
Many churches have also looked or re-looked standards are; simple clear communication for
at how simple they can make the online giving service times and location points, websites that
process. Questions like- Is the option or load quickly and give necessary information on
direction for online giving located on the front the front page, social media platforms that are
page of where you are directing congregants? up to date, but not over-communicative, and
Does the process to give online convey a sense the list goes on. From a worship or message
of safety with the transaction company? How streaming standpoint simply put, your video
many steps are involved in making a tithe needs to be clear, and your audio needs to
SPECIAL EDITION
Chris Griffin
Chris Griffin is the Worship Creative Director at
Church of the Highlands. He is also the co-host for
[WM]’s Worship Leadership + Development show
on YouTube.
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