churches are going for. At Loop Community, must have had its challenges. Are there any convert it to a legal marketplace, which can
creativity is important to us. We develop misconceptions and hurdles you’ve had to be complicated and concerning to copyright
resources and tools to encourage worship overcome? holders. When we started, we didn’t even fully
leaders to sound like who God created them
know how to license worship tracks, we just
to be. We encourage worship leaders to create [Matt] It hasn’t come without blood, sweat knew it needed to be done and were willing to
their own music and pursue their own sound. and tears. When you start something new, it’s take the steps to figure it out.
We’ve invented and pioneered products that important to explain the why behind it. If you allow worship leaders to play tracks, instead of decide to start using tracks at your church, it’s Our goal was just to help worship leaders and
playing along with tracks. We also focus heavily always best to first have a conversation with truly desired to do it the right and honoring
on community because we believe that leading your team about why you think tracks are a way. It’s been a learning curve for us – but I
worship can be a lonely place. Life is better good idea for your ministry. can say that our heart has always been to
in community and we believe we’re stronger
resource churches. Even though a business
together. Not only does this show in how we I believe the hardest part about starting needs money to survive, we’ve never been just
provide spaces and opportunities for worship LoopCommunity.com was educating the music about making money or dominating a space.
leaders to connect virtually, but also in how we industry on what multi-tracks are, how worship Our heart is to serve the every-man, the every-
strive to operate as a business in the music leaders use them and why they’re important. At church who are in the trenches every week
industry. We believe there is no scarcity in the first, I think we came as a surprise and some trying to create a space for people to meet with
kingdom, but that our God is of abundance. viewed us as the wild-west of music sharing. God. We’ve never tried to be the cool, trendy
We were young, excited and passionate about worship leader or next flashy tech company
what we were pioneering. We were trying on the block. We’re about the church and
to take a black-market of track sharing and the normal worship leaders leading them. We
[WM] Starting a music distribution platform
August 2019
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