thing feels more intimate and conversational.
ONLINE IS A GATEWAY to new styles and approaches cannot help but
Even before the coronavirus, the internet was make an impact even if they return. What effect
When our viewers feel that connection, they already a game changer. It’s changed the might that new awareness have once we can
engage. That’s our win. way people shop for churches. Most people return to our church buildings? Or if we return.
attending a church for the first time have already Likewise, offering an experience that meets
WHAT’S YOUR CONGREGATION’S WIN RIGHT NOW? visited the church’s website to preview sermons real needs is a fantastic way to increase your
The world is discovering that providing the and check out how your congregation does congregation’s impact. Some of the very
“same ol’ thing” cannot meet the new way life together. It’s how I picked my church. Your people in your congregation who have never
people perceive their needs. online presence goes a long way determining shared their faith with their family and friends
who you have—or don’t have—as visitors. may now be able to let others know about your
By first determining what your people need
online experience. The terms “watch party” and
right now, you give yourself the opportunity to Now in today’s new reality, your online presence “premiere” are becoming bywords for the new
deliberately adapt your approach to meet them is no longer a major factor; it’s the factor. era.
Offering a lackluster online experience invites PRESENT YOUR STRENGTHS
congregants to attend elsewhere. Our exposure An empty room is not a strength. Instead of
where their heart is.
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April 2020
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