#WORLDCLASS Evolution MD Dr. Mahlon A. Kerr | Page 16

Mark Edward Brown

Principle

Centered
Marketing Mentorship
W

hen I set out to become a coach I was already a leader.
However, being a leader and demonstrating leadership does
not make anyone a coach.

The generalized term for the type of coaching I wanted to get into
was "life coaching." I couldn't help but think to myself how generic this
term was. I created my own terminology for the brand of coaching that
I do and I've never looked back.
At the very root of all that I do with a client is a principle that is based
in service and value.
Dictionary.com defines "principle" as: a “guiding sense of the
requirements and obligations of right conduct."

16 Evolution Magazine | #WorldClass Special Edition

The bottom line is that my clients want success
whether they live in India, Malaysia, Canada,
Europe, or the USA. Because I provide principlecentered marketing mentorship to clients around
the globe, I dubbed myself an "International
Success Strategist." (Sounds better than life coach,
doesn’t it?)
After further specialization and many case studies,
I discovered that a majority of clients that I choose
to work with fall into 3 categories of needs: (ĸ$