World Youth Day 2019 USA Leader Guides Stateside Leader Guide | Page 26

intangible (e.g. foster a culture of encounter short videos about Pope Francis, Panamá, and
with Christ, the larger and local Church, and the World Youth Day theme on Facebook,
each other among participants). Twitter, Instagram, and Snapchat.
Then, within each objective, identify a few Event Summary and Theme
Key Performance Indicators (KPI) that will Now that you have defined a target audience,
serve as benchmarks of success and tools for considered your vision of success, and
measuring progress. These KPIs give you the outlined some objectives to implement that
action steps to ensure that work is being done vision, write an event description (three to
toward the objective. They are also tools for five sentences). This statement will help you
evaluating your impact and success. tell the ‘what’ of the event and effectively
share the vision with others. This summary
Example Objective: can be tweaked to be used on your website,
Increase the visibility and awareness of World social media, bulletin, and so forth. This is the
Youth Day across every parish in our diocese. “elevator speech” that one of your leaders can
give to others about the stateside event.
Sample KPI #1:
Create a parish resource packet for the week
Connected to the summary, it is also
of WYD in January with prayers of the
important to frame the event within a theme
faithful, bulletin articles, website copy, and
that unites many of the elements together.
pulpit announcements to publicize the
Along with the official World Youth Day
stateside celebration and to be distributed and
theme, there may be concepts, principles, or
used at parishes that week.
values that are important to your local area or
Sample KPI #2: that define your goals and objectives that you
Increase participation in our local stateside may want to incorporate. For example, if your
World Youth Day celebration from prior parish, campus, diocese, or eparchy has
years (if applicable). identified some key focus areas (e.g. outreach
to the peripheries, marriage and family, etc.),
Sample KPI #3: you may want to integrate those into a local
Engages over 250 young adults from nearby event theme.
parishes via a social media campaign that
invites them to share stories, comments, or
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