World T.E.A.M. Sports 2016 Annual Review World T.E.A.M. Sports Annual Report 2016 | Page 7
LETTER FROM THE PRESIDENT
HOW DO YOU MEASURE
THE POWER OF
A HANDSHAKE?
During a recent car ride with a volunteer, we began
These are tough questions, with even tougher answers.
to discuss metrics and how we measure the impact
of our programs. At World T.E.A.M. Sports, we create And like my conversation with our volunteer,
one-of-a-kind, challenging, inclusive events that measuring results is also a frequent and important
team those with and without disabilities to achieve conversation with our sponsors. Financial support
a common goal. We change lives through sports. And is critical. We can’t survive without it and we are
our success is easy to observe, but tough to quantify. incredibly grateful for every crucial dollar we receive.
But rather than tell you we are being good stewards
As we continued our discussion, he turned to me of your support, we want to SHOW you what you
and asked, “How do you measure the power of make possible.
a handshake?”
Drive a safety vehicle. Ride with us. Climb with us.
the power of human interaction? How do you measure Paddle with us. Take a step out of your comfort
the smile on a child’s face when he completes a zone—that is our specialty, after all. At World T.E.A.M.
triathlon, though he’s never before been invited to Sports, we want you to experience the challenge. We
race? How do you quantify the impact on a family want you to feel the accomplishment. We want you
when their disabled mother or father not only learns to be All In.
how to handcycle, but conquers 110 challenging miles?
How do you measure the quality of life of a veteran
when he learns that he can still experience the feeling
of being challenged to his core, and that he can still
prevail? How do you measure the inspiration felt by
the hundreds of people who participate in our events
every year and the ripple effect on the thousands
with whom they share their experience?
Van P. Brinson III
World T.E.A.M. Sports
President and CEO
REVIEW
Join us. Volunteer at an event. Cheer along the route.
His question was profound. How do you measure
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