World Monitor Magazine WM_November_2019_web | Page 84

Social responsibility
'EcoEFES'
Beneficiaries of the
Project:
Amount invested:
Number of employees
engaged in the Project:
More than 100 000 visitors of the 'EXPO' exhibition in Astana city were
the target audience
3 500 000 tenge
5
bags, which can prevent food digestion and lead to a very
slow and painful death.
There are many ways for environmental control with plastic
bags. About 40 countries determined to ban sales of plastic
bags. For example, in the USA, San Francisco supermarkets
and network pharmacies do not use plastic bags. Hawaii
was the first state that rejected usage of plastic bags and
in Italy usage of plastic bag has been banned since January
1st 2011.
Nowadays consumers should have re-usable or biobags.
Citizens of the RK are interested in environmental protection.
More than 100 000 biobags were handed out during the run
'EXPO-2017' exhibition from June till September.
First stage – bag-making
Second stage – selection of site
Third stage – giving away biobags
The project was realized by the Republic Public Association
'Posadi Derevo'.
During steps for this project was determined 95% with
positive feedback. During the distribution of biobags,
consumers learned about the difference between plastic
bags and biobags, as well as the significance of reusable
bags, such as the biobag.
The company 'Efes Kazakhstan' FE JSC is a corporate citizen,
which is why we support and pay considerable attention for
social ecological projects.
Conservation ecology by means of reducing use of plastic
bags which demoralized during 100-500 years.
Many mammals, birds and fishes are killed from plastic
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80% respondents did not previously know about the
ecological impact of using plastic bags.
90% respondents positivelt reported the presonal
significance in learning about this initiative.
60% respondents confirmed their personal decision to
switch to using biobags in future.
The company's management reported that all goals were
achieved to the fullest extent.