World Monitor Magazine WM_November_2019_web | Page 79

SPORT
our customers spend for tennis on
average during the year. However,
in our exclusive club, for this money
they get much more.
For example?
The cost of our membership fee
includes dozens of hours for renting
courts, providing an individual name
locker, washing or dry-cleaning
sportswear, service in ProShop, and
so on. Even for services not included
in this list, club members receive
special conditions. In the near
future, the club will periodically host
exclusive evenings, presentations
of high-premium products and
accessories, and wine tastings –
there is a whole calendar of events
that is planned for the year ahead.
In addition, club members can
conduct an open dialogue with us at
annual meetings, where both parties
are ready to listen to all ideas and
additional initiatives. it does not matter – any ideas are
welcome. This will be our amazing
‘Department of Good Deeds’.
And, of course, our partner Mastercard
brought its nuances to the club,
thanks to the colossal experience in
creating business lounges around the
world. And all club members receive
the best privileges of Mastercard
cardholders. How many memberships in the
exclusive club have already been sold?
So who is he – a member of the
exclusive club Mastercard Gorky
Tennis Hall?
This is a man who is unconditionally in
love with our club, in love with tennis
and wants to help this sport develop.
The Mastercard Gorky Tennis Hall
member is not an alien to charity or
active participation in the development
of children's tennis, anonymous or not,
Within the first few days we sold
more than half of the memberships.
Of course, at first the project was
presented to the most loyal guests of
the club. In fact, for us now it is a very
important period of ‘certification’ and
formation. We look, listen, observe
and take notes even on the tiniest tip
thrown our way inadvertently. For us,
this is a new experience, new tasks
and new ambitious plans that we are
confidently implementing. You do not
believe it? We are already waiting for
you to visit!
Text: Elena Nikitenko
supported by EUROBAK
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