World Monitor Magazine WM_November_2019_web | Page 76

Life style
The bright taste of apricot
and brandy
The winemaking culture in Armenia dates back more than
one millennium, the world famous Armenian brandy was born
at the end of the 19th century. The biography of the first
Armenian brandy ARARAT is a story of generosity, passion
and craftsmaship. The beginning of the Armenian brandy
production started in 1887 in Erivani by the merchant
and philanthropist Nerses Tairyan, who for the first time
introduced the classic French technology of distillation at his
factory. He was inspired by a generous gift of nature – the
unique conditions of the Ararat Valley and the high quality of
local grapes.
For the first time in more than 130 years of history, the
masters of the Yerevan Cognac Factory created a completely
unexpected and elegant combination of the symbols of
Armenia: ARARAT cognac and apricot. The harmony of
such a combination is predetermined by history itself, for
the legendary Armenian cognac, following the precepts of
traditions and preserving its unconditional authenticity, is
ideally combined with one of the most generous gifts of the
Ararat Valley – apricots.
This unique fruit, which has been growing in the territory of
Armenia since ancient times, is known throughout the world as
‘prunus armeniaca’ (Armenian plum). According to legend, the
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apricot tree was the only one that Noah preserved by taking
with him in the ark during the Great Flood. Later, Alexander
the Great admired the taste of apricots and brought the fruit
to Greece. Known for its beneficial qualities, apricots to this
day remains one of the favorite fruits in the world.
The unity of two traditional symbols of Armenia – the
legendary ARARAT cognac and apricot gives rise to the
innovative ARARAT Apricot – the true embodiment of the
generosity of the Armenian land. Preserving the heritage and
traditions of production, with the new ARARAT Apricot, the
masters of the Yerevan Brandy Factory open up new bright
facets of the taste of the legendary Armenian brandy.
The ARARAT Apricot, which sets a new standard of taste, has
a strength of 35% and an unexpectedly mild flavor, in which
the traditional organoleptic characteristics of cognac are
elegantly draped with hints of apricot notes.
Try ARARAT Apricot in combination with delicious desserts
based on marzipan or almonds, which will fully reveal the
delicate and juicy flavour of our product. Or enjoy light and
fresh cocktails based on ARARAT Apricot, creating new
unique #ARARATMOMENTS for yourself and your loved ones.