World Monitor Magazine WM_November_2019_web | Page 26

EXPERT OPINION
The best employees are ready to
quit this year. Did you know that?
Valeria Petrunina, CEO of ANCOR Central Asia shared insights from the
Randstad Employer Brand Research international study (Randstad employer
brand study).
How many employees plan to change
jobs and why?
Valeria Petrunina,
CEO of ANCOR Central Asia
There are always employees ready to
leave for another employer. This is more
the norm than a cause for concern. It is
important to correctly assess their number
and understand the motivation.
According to a global study, 28% of
employees already plan to leave their jobs
this year. In some countries the situations,
of course, are different. For example,
particularly high rates are recorded in Latin
America 36% and Russia 35%, noticeably
less in the Asia-Pacific region 29%, Europe
27% and North America 26%.
Is it a lot or a little? Obviously, that’s enough
to make or review decisions regarding
your HR brand. It must be admitted that
employers have already adapted in a certain
way to this situation. One way or another,
they investigate the situation and take the
necessary measures.
As for the reasons that motivate employees
to leave the company, in most situations
they practically coincide with the selection
criteria. It has long been no discovery
that when choosing an employer, first
of all, employees are interested in high
salaries, the financial stability of the
company, career growth, job security, as
well as having interesting work. It is worth
noting how these criteria are distributed
in the ranking in different countries. For
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example, in the global study of employer
attractiveness, the second and fourth places
among the selection criteria are “balance
of work and personal life” and “pleasant
working atmosphere”, except for Russia
and Latin America. Moreover, in Russia the
“atmosphere” is in last place, and there is
no “balance” in the top five.
Is there anything you can do to stop the
outflow? What should be an employer's
counter proposal?
It is even more interesting that among the
reasons why the same specialists will be
ready to stay in the company, instead of
career growth, for example, it is a “convenient
location” that appears to be why, and perhaps
something else will soon appear that we do
not expect. Therefore, it is very important
to correctly navigate the changing situation
and have reliable information about what
motivates of your employees.
In the ranking of criteria for choosing a
job, money or total income is always in the
first place, this is an indisputable fact. But
for the decision to “leave” or “stay”, the
significance of other factors is noticeably
growing. Thus, the balance between
work and personal life, job security, good
training, the use of modern technology and
much more make a significant contribution
in the employee’s decision to stay.
That is, employees come and prepare to
leave focused on income, but will remain for