World Monitor Magazine WM_November_2019_web | Page 32

EXPERT OPINION
optimize water consumption. The
water consumption indicator for the
production of one unit of production
at Kazakhstani plants is one of the
lowest within Coca-Cola anywhere in
the world.
As part of its environmental activities,
the company invests not only in
improving technologies and processes
in enterprises, but also finances
projects to replenish natural water
resources and improve the living
conditions of local communities.
Ecological programs implemented by
UNDP with financial support from the
Coca-Cola international charity fund
aimed at efficient water management
in the Maktaaral and Shardara
districts in southern Kazakhstan, the
Merken district of Zhambyl and the
Aral regions of Kyzylorda have gained
wide recognition and support among
republican communities, NGOs and
government organizations, as well as
the company's program for responsible
waste management.
Thus, the implementation of projects to
restore water supply allows Coca-Cola
to reimburse Kazakhstan 1.6 billion
liters of water every year. This volume
is three times the amount of water that
the company used to produce drinks in
Kazakhstan in 2017.
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Reduced plastic
and fuel consumption
Coca-Cola
also
optimized
the
consumption of materials for packaging
finished products. The weight of one
plastic cap decreased by 0.85 grams,
and the weight of one half-liter bottle
by 6.9 grams. The share of recyclable
waste from the company's production
activities amounted to 90% in 2017.
In addition, recently the World Wide
Fund for Nature (WWF) introduced the
Coca-Cola Almaty Bottlers JV LLP in
the top 10 plants in terms of energy
conservation. In 2017, the production of
one litre of fuel and energy resources
required 14% less than in 2016.
This result once again confirms the
company's position in the WWF ranking.
Social development
More than $ 4.5 million were invested in
the implementation of social projects in
2013-2017. The company implements
social projects in various areas, such
as sports, education, and assistance to
socially disadvantaged groups. Due to the
company’s implementation of large-scale
social projects in the field of sports, we
actively influence its development and the
promotion of a healthy and active lifestyle.
Thus, the Coca-Cola Bylgary Dop
youth football tournament rallied 1.2
million children from 6,200 schools
in Kazakhstan, and was also twice
awarded by UEFA as one of the best
youth football tournaments in the world.
The project of supporting women's
entrepreneurship ‘Coсa-Cola Belesteri’ over
the seven years of its existence has allowed
more than 13,000 women to receive
training in the basics of entrepreneurship
and receive grants totaling more than $
200,000 for the successful development of
their own businesses.
When assessing the effectiveness of
investments in social development, it is
important not to forget about the return
on investment. In this sense, the youth
social project ‘3.2.1 Start!’ can serve as a
good example, since every dollar invested
by a company in this project contributes
to an additional social effect of $ 1.36.
Customer support
Not only does the company make an
environmental and social contribution
to the development of the country, but
it also impacts consumers. For every
bottle of soft drink purchased, Coca-Cola
buyer invests 1% toward the social and
environmental projects of the company.
According to the company's plan, in
the future the number of investments
will only grow, and together with its
loyal customers – a contribution to the
sustainable development of Kazakhstan.