World Monitor Magazine WM_KIOGE 2018_Web | Page 75

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The House of Boucheron was then acquired by former Gucci
Group in 2000, which was bought by PPR in 2004. Pierre
Bouissou was appointed CEO in April 2011 and was replaced by
Helene Poulit-Duquesne in July 2015.
The royal years
In 1878, the Russian Prince Felix Youssoupoff purchased a
corsage decorated with 6 detachable diamond bows during one
of his visits to Paris.
In 1921, Boucheron was commissioned to make a tiara for Lady
Greville which was later given to Queen Elizabeth The Queen
Mother. Her grandson Prince Charles passed the tiara on to his
wife Camilla, Duchess of Cornwall.
Collections
One of the first lines created was the symbolic snake line in the
1970s.
Solange Azagury-Partridge was appointed Creative Director
in 2001, and she held the position for three years. 2002 saw
the launch of the ‘Beauté Dangereuse’ and ‘Cinna Pampilles’
collections, and ‘Not Bourgeois’ launched the following year.
In 2004, the ‘Jaipur’ High Jewellery line and the ‘Déchaînée’
collection were launched.
2005 was a very creative year for the House of Boucheron: the
‘Trouble’, ‘Quatre’, ‘Diablotine’, ‘Vingt-Six’ and ‘Trouble Désir’
jewellery lines were launched.
Queen Elizabeth II also has a collection of Boucheron jewels.
In 1928, the Maharaja of Patiala asked Boucheron to set the
stones of his treasure, which were brought to the Place Vendôme
boutique by the prince.
In addition to Czar Alexander III, royal patrons of Boucheron
have included Maharajah Sir Bhupinder Singh of Patiala, Riza
Shah Pahlevi, Queen Farida of Egypt and Queen Rania of Jordan.
In 2006 ‘Exquises Confidences’ was launched, and a year later
"Fleurs Fatales" high jewellery collection made its debut.
In 2010, Boucheron unveiled a colorful jewellery range to
enhance its ‘Cinna Pampilles’ collection.
Then in 2011, the ‘Cabinet of Curiosities’ line was launched.
supported by EUROBAK
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