World Monitor Magazine WM_KIOGE 2018_Web | Page 54

Social responsibility
Eco-EFES
The company Efes Kazakhstan FE JSC is a corporate citizen.
That is why we support and pay considerable attention to
social ecological projects. Through the EcoEFES project,
we aimed at the conservation of ecology by means of
reducing plastic bag use, which has over taken the globe
becoming a moral issue in the last 100-500 years.
Many mammals, birds and fish are killed from plastic
bags. Plastic in an animal’s gut can prevent food digestion
and can lead to a very slow and painful death.
There are a variety of ways for the environmental control
of plastic bags. About 40 countries determined to ban
the sale of plastic bags. For example, in San Francisco,
USA supermarkets and network pharmacies do not use
plastic bags. Hawaii was the first state that discontinued
usage of plastic bags, and in Italy usage of plastic bags
has been banned since January 1st 2011. Currently,
consumers should have re-usable or biobags.
Another aim of this project was to support a local producer
of biobags, who invested in its production caring about
the ecology.
It was decided to distribute bags to the visitors of EXPO
2017 since the aim of the project corresponded with the
subject of the exposition – ecology and new energy.
Citizens of RK are interested in environmental protection.
More than 100,000 biobags were handed out during the
EXPO exhibition from June till September 2017.
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* First stage – placing order to the local producer of
biobags.
* Second stage – making agreement with the EXPO
administration.
* Third stage – giving away biobags to the visitors of
EXPO buying souvenirs.
The project was realized by Posadi Derevo Republic Public
Association.
During this project, 95% of positive feedback was
determined. During biobags distribution for consumers
the importance of biobags usage and the difference
between plastic bags and biobags was explained. Every
exhibition guest was informed about the significance of
using biobags.
* 80% respondents did not know about the damage
inflicted on the ecology by the use of plastic bags.
* 90% respondents mentioned the significance of
conducting the informative initiative.
* 60% respondents confirmed their decision to switch to
using biobags.
The management of the company mentioned that all our
goals were achieved to the fullest extent.