World Monitor Magazine WM_KIOGE 2018_Web | Page 25

EXPERT OPINION
personalize their offers and to generate
any customized travel product for their
customers. and opportunities for adjusting the
tourism industry to the service standards
of tomorrow.
Providers will be able to increase their
revenues with the help of our platform
by differentiating and customizing offers
and distributing them to the largest
travel vendors’ global network. The company has selected several key
development vectors in the new strategy.
One of them is a new customer interaction
system and adjusted marketing and
sales tools. We are embracing new
technologies and evolving our Travel
Channels organization from a region
to a customer-led approach with four
key customer segments: Retail, Online,
Business Travel and Corporations.
It is an open, dynamic and connected
space where all players can collaborate
to connect travelers to the journeys they
want via a wide range of options, exactly
within the timeframe when they want
them.
It will create conditions favorable for
mutually beneficial cooperation and the
successful development of the entire
tourism industry. And the customers will
reveal absolutely new opportunities for
planning and organizing their travels.
Amadeus will submit the latest solutions
Retail Travel Agents is the largest
segment in our retail sales market. This
category includes large consolidators,
tour operators and multi-profile travel
agencies.
The Business Travel, TMC and MICE,
represent the second segment, the
Business Travel Agents.
The Online Travel Agents is online travel
sales players, meta-searches and start-ups.
The fourth segment, the Corporations is
multinational corporations.
The company focuses on an even deeper
understanding of the needs of our
customers, and a new customer-based
approach would help us to be proactive
in offering the best solutions.
Thanks to the accumulated knowledge,
employees’ expertise, researches and
surveys done and analysis thereof we
can understand what will be in demand
in two- or five-year perspective. We want
to be the best partner for our customers.
We want to offer them more customized
solutions with a faster time to market, so
they can grow their business and create
better journeys for travelers. We shape
the future of travel together with our
partners and customers.
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