Social responsibility
Mars Marketing Code (MMC):
Code of responsible marketing practices
for confectionary industry company
people involved from the
company
All associates of the company
– 200 people
category of the project
Responsible marketing,
consumer health and
well-being
Today 41 per cent of consumers prefer smaller portions when
consuming food products, 65 per cent of have cut down on
fats and sugar, and 43 per cent consider natural ingredients
in their foods very important. The Mars Marketing Code aims
to raise the awareness of consumer health and well-being, to
trigger responsible consumption and portion size control and
to set responsible advertising to children under 12 years old. portion sizes to match the raising consumer demand and
printing nutrition quality information on the package. More
importantly, we have limited advertising to children under 12
years old intentionally, refusing advertising to the amount
of 39 million tenge. We do not use celebrities or licensed
characters aimed at children and we have discontinued sales
targeting children at primary schools and baby stores.
We launched a program in Kazakhstan back in 2015, and since
then we have rolled out trainings and workshops to Mars
associates, distributors, partner agencies and retail. We have
changed product recipes to decrease calories per portion,
while introducing new product formats that present smaller At Mars, we are proud to be a leader of responsible marketing.
The Mars Marketing Code plays a critical role in our Health
and Well-being Strategy. It is an example of our proactive
approach, to put consumers at the heart of everything we do!
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