World Monitor Magazine WM_Energy 2017 | Page 52

style State officials’ dress code: History and modern times Natalia Petuhova, Coach-consultant, garderob.ru Every morning, while putting on the usual suit for a working day, one hardly thinks about answering the question: "Why exactly this suit?" And, why the suit, but not the shorts, jeans or something else? This state of things seems to be familiar, self-evident. Meanwhile, the uniform of state officials is an extremely interesting subject of study for both historians and specialists in corporate dress code. When I ask my students a simple question: "Which uniform is the oldest?" I often get the answer ‘military’, ‘school’ and even ‘sports’. Since these kinds of uniforms were formed quite recently by historical standards – just two-three centuries ago – so they come to our mind first. This once again confirms how much these or other codes of appearance were absolutely assimilated in our minds, even, I would say, in the collective unconscious. After all, that which has gone deep into our worldview, our life activity, we almost do not notice. In fact, the oldest uniform is the uniform of state officials. Let's walk together with big 'steps' back into the course of his