World Monitor Magazine WM_5 | Page 63

style off in the questionnaire , he becomes our customer for years to come . Sometimes these men are brought to us by their wives or bosses since they are tired of fighting their clothing habits . Sometimes the top management hires my team for the whole department in the company .
We have a solid experience of working with IT representatives of 22 years to 40-50 years old . Our first corporate client in 2008 was IBS company . They were adorable ! They dress completely as if living in a world their own , outside the scope of life . We discuss how many shoes they need , then try them on together with suits , throw out whatever they were wearing right there , at the place of shopping ( Rome or Milan ). There are cases when a client does not want to buy suits made from natural fabrics , because they wear out sooner . A man should have five to six suits so that they are not worn out so soon . Men do not like the perplexity of choosing outfits and suits . They have us ( women ) doing it .
I noticed that Almaty men are well dressed , they have a sense of style and are actually pretty elegant .
What are the best accessories ? Are massive watch , expensive cufflinks , chains and ‘ baubles ’ appropriate to wear ?
There are often accessories that emotions are bound to , especially for men . Other things might serve as amulets ( a watch the worn whenever contracts are signed ). Some have a significant Parker pen costing thousands of euro for such special cases , others – a simple Bic brand pen .
Since ‘ baubles ’ is a word for youth , I better name accessories that can be appropriate for age and status . Several years ago there was a fashion for little braids , which were fastened up with little bows , like little yorkie dogs would wear . I respect the personal space , but wanted so badly to approach these women and take these braids off , then put their hair down and make them comply with the appropriate age and status .
You must always ask yourself a question of whether accessories are appropriate or not , especially in relation to jewelry during the daytime . It is absolutely not welcome in Europe . Russian tourists have finally stopped walking in heels on paving stones / cobbles and do not wear all rings and diamonds for the beach .
There was a situation when someone from Russia lost a 9-carat diamond ring swimming in the sea abroad . There was also a sensational precedent in Azure Coast of France . The men of gorgeous shape came out of the ocean wearing masks early in the morning . Everyone at the beach was astonished thinking that this was some spectacular event . These men then pulled out guns and stole jewelry worth millions from the Russian diaspora at the beach for just two hours of ‘ work ’. At the day time on the beach !!!
The question of relevance is also related to outfits . There are the ‘ corporate clans ’ clothing in grey , white , and black colors ( companies ). My team and I try to fit in the standards of the companies we work with , not to stand out against our clients .
What do you like the most in Almaty city style ?
When I got off the plane in Almaty , I went to the theatre . I was observing . I do not say compliments very often , but should admit that I was impressed . The men here know what casual is . They can prefer jeans but wear them with pullover / slip-over / sweater , jacket , shirt . I liked that women are not afraid of bright colors . You all have very standing-out types , bright colors go very well with . Women put on the day make-up here . This is wonderful ! This actually is another message from men to women : to emphasize your facial features – eyes and lips .
It is great that your question has the word style in it . Most importantly is that style does exist in Almaty . I haven ’ t seen a huge grey mass of people , but rather bright accessories , jewelry , make-up . I have been in Almaty 12 years ago , but was all eyes this time looking around . I had a chance to visit one boutique shop and was surprised why Almaty citizens fly to Moscow for shopping . I would absolutely redirect them back to Almaty . There is a great choice of clothing lines here that are also affordable .
There is an argument that you can only be stylish or fashionable if you have solid financial opportunities . This is not true . I simply appreciate clean shoes , for example . You can have pretty wellgroomed people . I think it refers to your culture . I suppose this is the cultural heritage in society , the habit from father to son . A son looks at his dad and wants to be even better . It doesn ’ t have to be an expensive outfit on you . This is good enough to be looking refined .
What should people avoid wearing in the city ?
Every city is different . You better cancel high heels / spike heels in the city with paving stones . Today ties are not that popular for men to wear . Same situation is with high heels . Women go for comfort as well , preferring loafers and boots .
I ’ m a fighter with swimwear / beachwear in town . When the town is not a sea or ocean place and you wear flip flops or men prefer jersey shorts , this is real bad . In this case you better wear the classy Bermuda shorts with pleats . The best way in the city is to follow European style rather than choosing clothing for a sauna .
You don ’ t have to totally assimilate in the other cities you are vising in what you
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