World Monitor Magazine WM_5 | Page 43

EXPERT OPINION consumers can easily change their perception of brands. Because of convenient shopping areas and supermarkets, which differ in variety and range, are becoming more preferable. • Brands will create their strategies to be product companies instead of service ones. The aim of service companies is to always create happy customers. With good customer relation service and good communication, companies can create happy and satisfied customers. However this will not be a long-term relationship. They need to create value for customers and must have great service. Ramstore is the first supermarket chain in Kazakhstan and from the beginning’ customer expectations’ has always been a priority in our strategies. We care about our customers' financial welfare and their health. Almost half of our sales come from Fresh Products and Bakery. All manufacturers pass a rigorous quality selection in accordance with Kazakhstan requirements and the standards of Ramstore. At the same time, because of quality issues, we don’t sell some products like vegetables because of pesticide contamination. It makes us lose income. However, the most important is our customers, and we care about their health. In our plans for Ramstore Kazakhstan, we invest in supermarkets and real estate, as well as continue to develop already the existing assets: Ramstore, Ramstore express, gourmet supermarket Macrocenter, online store and card loyalty systems Ramstore Club. Our main goal is to provide the best shopping for our customers, and increase their loyalty to Ramstore due to a high level service and a wide range quality products. supported by EUROBAK 41