World Monitor Magazine Spring | Page 65

« No worries – Pomellato will never change »
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« No worries – Pomellato will never change »
in the realisation of his visual ideas . Such distinguished and outstanding photographers as Gian Paolo Barbieri , Helmut Newton , Lord Snowdon , Michele Comte and Paolo Roversi were privilege to shoot the advertisement campaigns for the brand . Today these shots are recognized masterpieces .
According to Kepler Cheuvreux , the Kering corporation purchased the company from the Rabolini family in 2013 for about 372 to 413 million dollars and began the brand ’ s international expansion . Today Pomellato has 60 boutiques in 50 countries around the world , including Russia . The company itself is among the five leaders of European jewellery companies as per its annual revenue .
From the end of 2015 the brand has been headed up by Sabina Belli who has had solid experience working at L ’ Oréal , LVMH ( Louis Vuitton , Moët Hennessy ) and Bulgari and is the first female executive director at Pomellato . In spite of changes in management , the artistic essence of the brand hasn ’ t changed . “ A timeless classic worthy of rethinking ” is produced at the brand ’ s headquarters – Casa Pomellato in Milan – where over one hundred jewellers create under the leadership of Vincenzo Castaldo , the creative director who replaced Silvestris in his position .
Giving birth to the pret-a-porte jewellery trend , the Pomellato design has withstood the test of time and hasn ’ t changed its relevance . Designers and jewellers of the brand have been proved for half a century that the manipulation of precious and semiprecious stones ( their color , shapes , sizes ) is fresh and magnificent in all its infinity .
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