World Monitor Magazine Spring | Page 64

additional content Pomelatto Bulgari “No worries – Pomellato will never change” – reads one of the slogans of this Italian jewellery brand. It is true that the brand has never altered its style and main features, like: multicolored, ease and informality. Pomellato jewellery is is exactly like this: geometrically smooth in shape, lightweight, neat and exquisite in design. At the same time it is a shining rainbow of non- ferrous precious and semiprecious stones – all these features alive for a half a century. Meanwhile, just 15 jewellers worked at the workshop that opened at via dei Piatti in Milan in 1967. However, they significantly influenced the development of European jewellery art. In the times when dresses, evening format jewellery or bijouterie were in fashion, Mr Pino Rabolini who founded Pomellato, decided to produce informal jewellery that could be worn by women every day, not just for certain occasions. Mr Sergio Silvestris, a talented designer-innovator, who has headed up Pomellato’s creative team for 30 years, helped Milan jeweller’s son Rabolini to accomplish this goal. Thanks to this fortunate tandem, Pomellato became the patriarchs of the cosmopolitan pret-a-porte genre in the world of jewellery, considering that these continued to be handmade on a very high level. The main principle of jewellery design in Pomellato was the demonstration of the natural beauty of precious and semiprecious stones – tourmaline, aquamarine, iholit, quarts, garnet stone, peridot, agate, topaz, citrine – modestly framed into the gold of all colors, often made without any excessive means of polishing. This jewellery signature – minimum rim, maximum open stone and infinite playing with volume of both (rim and stone) – became Pomellato company’s style that is instantly recognized. Collections like Nudo, Cipria, Bahia were created according to this principle and continute to be the bestsellers of the brand. Thanks to the diverse variations of the brand’s classic – Tango collection – Pomellato became a specialist in the precious chains, necklaces and bracelets. Being an innovator or pioneer in the jewellery business and having been able to create jewellery that was consistent with the fashion of a certain decade, Pomellato set the pace 62 world monitor