Life style
By the way , the Chivas brothers at that time had neither their own distillery , nor wine cellars , it was preserved in bottles , which led to the discovery that bottled whiskey does not lose its taste qualities for 100 years , solving the issue of safety temporarily . It was a small matter to get the highest recognition . The Chivas Brothers shop gained popularity due to their wide range and high quality of goods . Orders for the delivery of products began to come from different ends , not only of the British Empire , but also of the whole world .
The Chivas brothers no longer worked for the reputation of their whiskey , but rather it simply became how they were known . By that time , Queen Victoria , began often visiting Scotland , having grown fond of its climate and natural beauty . In one such lengthy visits , James Chivas received a letter with an imperial stamp , from which he learned that his drink had been recognized as the highest quality , and therefore honored to be on the royal table . So , the company , the Chivas Brothers , became the owner of a special patent and the title of being the official suppliers of the royal court . This happened in 1843 , and since then , the partnership between the Chivas Brothers and the British royal court has not ceased .
This marked the beginning of a new phase in the history of Chivas Brothers .
Transporting us now to 1909 , when the blending masters , Charles Howard and Alexander Smith , created a blend of Chivas Regal for 25 years , which became the world ' s first blended whiskey , the Chivas Brothers empire burst onto the world scene , fascinating even New York .
After the Second World War , the market position of the brand became even stronger . In 1950 , the Chivas family finally acquired their own distillery , which produced one of the masterpieces , known as Royal Salute 21 , specifically created to commemorate the coronation of Elizabeth II . This whiskey had an enviable endurance - 21 years , just as many salutes of the guns upon the accession to the throne of the new British monarch .
The main feature of blending Chivas is the desire to maintain an exceptional and mild taste . Each of the barrels in which alcohol is aged , has its own character and gives a certain taste to the spirits . The final taste and character of the blend depends on a large number of factors , many of which are associated with the barrel : the quality of the oak and its age , the climatic conditions in the warehouses where the barrels are stored , and also their specific placement .
But barrels , this is just one of many components of the production process .
Colin Smith - the current master of blending for Chivas Brothers , says :
" The art of a master of blending is to understand the whole variety of tastes of Scotch whiskey , which can be compared to the work of a composer : one must not only masterfully understand the intricacies of the various instruments , but also understand how they should be combined to create an unforgettable , bewitching symphony ."
Each whiskey Chivas Regal has its own unique formula and a combination of carefully selected aged alcohols , creating its unique character , taste and aroma .
CHIVAS REGAL ULTIS - QUINTISSESS OF MASTERY
The success story of the Chivas Brothers family business would not be complete without mention of another dynasty . Today , blend masters are called Colin Scott who he is a direct descendant of a master who began to work at bringing to reality the dream of James and John Chivas about the perfect Scotch taste . As a representative of an uninterrupted dynasty , Colin still has no equal in solving his main task - to preserve the unique taste and style of whiskey , mixing indistinguishable at the sight of an amateur , whiskey . Blending elite spirits - a profession that the masters in the company Chivas Brothers have perfected over two centuries . That ' s why any glass of Chivas Regal whiskey , anywhere in the world , is always the same .
Chivas Regal Ultis , the first malt blended whiskey , has become the true quintessence of whiskey art and a sumptuous tribute to the five blender masters who , from 1909 , created the Chivas Regal whiskey .
The label shows the Roman numeral , V - in honor of the unmatched mastery of five generations of masters of blending . The unique shape and design of the bottle reflects the history of the precious whiskey and its rich bouquet .
Chivas Regal Ultis collects alcohol from five distilleries , each of which gives the beverage individual notes : distillate from the distillery Tormore fills the whiskey with freshness , the braeval spirits give a floral fragrance , Allt A ' Bhainne - spice , Strathisla adds fruit sweetness , being the heart of the Chivas blend , and Longmorn harmonizes and ties together the blend .
Chivas Regal Ultis crowns the long history of success for the Scottish company , and at the same time opens up a new chapter . Thus , almost 200 years later , in each new generation , in every new bottle of Chivas , the spirit of Johnss and James ' s innovation continues to live , their desire to create the best for the worthiest .
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