EUROBAK AWARD
Launch of new businesses together with Philip Morris Kazakhstan
The strategic approach of Philip Morris Kazakhstan ( PMK ) towards social projects is based on the UN Sustainable Development Goals and is aimed at supporting projects that help to improve the quality of life in local communities .
The project ‘ Center for the Development of Business Ideas ’, which was launched in 2017 , helps to solve the unemployment issue , one of the important problems in the Ili district of the Almaty region . Respondents named this problem numerous times during the survey conducted by PMK .
Annually , based on a competitive selection , 25 people who have the desire and ideas for starting a business participate in a six-month program that includes courses on developing business plans , basics of business , as well as marketing and taxation . Upon completion of this training , a contest is held to
choose the best projects , which subsequently receive financial support from PMK to start their own business . Members of the jury committee include experts from such organizations as the Mayor ’ s office of Ili region , the Atameken National Chamber of Entrepreneurs and the Damu Fund and etc .
To date - three cycles of the program have been accomplished : 75 people received relevant knowledge on business skills and 12 people opened own business thanks to the co-financing component .
The main idea of the project is to educate people from socially vulnerable groups . This educational project gives an opportunity to open or improve their own businesses and integrate into the community of start-up entrepreneurs - all in all , it has a qualitative impact on reducing the unemployment rate .
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