World Monitor Magazine Spring Issue Spring 2021 | Page 74

EUROBAK AWARD Category : Human Development

Platform for standardized HR measurements and simple surveys

Beeline Kazakhstan has set for itself a goal of transforming the culture of how company employees interact by creating continuous feedback through an ecosystem of user experience , measurement of involvement , e-NPS , internal CSI and customized internal research .
Only a few years ago , an external provider was commissioned to measure staff involvement . At the same time , internal company resources were allocated toward preparing data on organizational structure , detailing each section , as well as additional factors that would be expected in the results . As a result , Beeline learned that at the time this data was collected the organizational structure was no longer 100 % relevant , let alone relevant by the time the results were ready .
We needed this data to be collected more efficiently and effectively so that the organizational structure can always be up-to-date , preferably online and graphically .
We found a solution quickly : the Kazakhstan Beeline specialists developed the project on their own , especially since all the necessary resources were available and the task was crisp and clear .
In the first stage , the architecture of the project had to be defined , and after that standardized measurements of CSI and e-NPS were added . At a later stage , a simple poll design was established in the architecture as well .
As a result , 100 % of the project was implemented in-house . Our three-person development team has now created Beeline
Surveys , a platform for standardized HR measurements ( involvement , e-NPS , CSI ), as well as simple surveys .
Key advantages of the platform include the following :
• Performing standardized measurements with complex logic without the involvement of vendors .
• Compliance with anonymity rules ( group results from less than five respondents are not shown separately ).
• A ‘ live ’ organizational structure .
• Graphic online detailing of results to the lowest level of an organizational structure .
In terms of convenience and utility , this instrument has surpassed all expectations . It ’ s really a digital tool that allows you to manipulate measurements and feedback in just a couple of clicks .
The result has been felt primarily by the HRBP , which assesses engagement . And by managers who work with CSI and e-NPS . A survey designer is in great demand : now you don ’ t have to buy SurveyMonkey licenses or use Google forms . The Beeline Surveys platform allows you to maintain anonymity even if the employee is authorized .
This is not a project that has launch and completion dates . This is a permanent solution , and it allows any company to save from 22 million tenge per year , keep its hand on the pulse of its operation and react instantly . The main role of Beeline Surveys precisely is reaction : in the company it ’ s learnt to give and receive feedback , and almost no survey is ignored .
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